What you’ll find here
The training, advice & hands-on support needed to fuel ambitious start-ups & entrepreneurial brands
Group courses and masterclasses to build knowledge. Launching and running a business is a steep learning curve but with our workshops you can be sure to find the right info whatever stage you’re at.
Your start-up marketing strategy done in a day. Find out how our dynamic planning sessions, created bespoke to your needs, will set you up with a launch or marketing plan for your business or startup
The advice & hands-on support you need just when you need it. If you want a part-time CMO, advisor, or coach; or a great marketing specialist to get hands-on, we’ve got the network to make it happen
The startup marketing blog. Packed full of content from marketing experts for launching and growing a business – covering every aspect of entrepreneurial marketing from branding to launch PR
A quick hello
Founder and chief around here is Christina: She spent much of her career managing and growing FMCG brands at Nestle and Robinsons, then turned her hand to young start-up brands, and has never looked back since. She founded The Nurture Network purely to serve entrepreneurs and SMEs with practical marketing training and support, but has also co-founded two technology start-ups herself - so knows first hand what it is like to launch and grow a new business. Her first technology business launched in 2012 was acquired by Enterprise Nation in 2015, and today she spends much of her time focusing on the growth of her latest business, content marketing platform Openr. As well as this she teaches Entrepreneurial Marketing at UCL and is a mentor at Bathtub2Boardroom
LATEST From the blog
As part of the British Library’s annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and tips for those in the audience.
The Guardian’s Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner’s expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here.
In this action-orientated 90 minute workshop, Christina will walk you through the key principles of effective marketing to launch a startup, and teach you how to start building your marketing action plan to go out and reach your first 1000 customers. It’s a great introduction to those new to marketing and those working on their own[…]
From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]
At the Global Festival of Media in Rome this year Christina also part of an illustrious expert panel debating the best way forwards for brands, agencies and startup tech to collaborate and unlock marketing innovation. It’s rife with challenges as the culture of three very different organisations — corporate brands, agencies and start-ups — clash when trying to unite[…]
The Donut team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for Marketing Donut Does your small business need marketing automation? – Have a read here Six New Year’s resolutions to boost your social media productivity – Have a read here Four ways[…]
According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]
The BT Business Series: Marketing & branding advice for small business owners on the Marketing Solutions blog
The BT team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for The Marketing Solutions Blog The marketing mindset of high-growth business leaders – Have a read Tips for growing your brand on a budget – Have a read The sharing economy: the[…]
Over the past five years, social media has become a key component of marketing for all kinds of businesses. If your company doesn’t have a good social media presence in 2015, frankly, it may as well not exist. However, in their eagerness to be part of this digital revolution, some businesses don’t stop to learn[…]
Working with The Nurture Network team, I get to work with some brilliant marketing experts who are specialists in their field. I’m always amazed by the top tips that they share so I thought I’d start featuring guests posts from them. This time we have AJ who is a PR expert and also a business[…]
The end goal of marketing might be to make more money, but getting to that point takes time. That also means you can’t overload your potential customers with content exclusively from your blog or website. If you’re confident in the product or service you’re offering, then it’s about time you got more confident sharing other[…]
The Vodafone team developed inspirational knowledge hub Your Ready Business to provide help and advice to business owners of all sizes. As part of this, Christina developed a series of articles on marketing and branding – diving into everything from shoestring-budget marketing ideas to productivity fixes. 6 Top Tips to increase your social media productivity[…]