What you’ll find here
The training, advice & hands-on support needed to fuel ambitious start-ups & entrepreneurial brands
Group courses and masterclasses to build knowledge. Launching and running a business is a steep learning curve but with our workshops you can be sure to find the right info whatever stage you’re at.
Your start-up marketing strategy done in a day. Find out how our dynamic planning sessions, created bespoke to your needs, will set you up with a launch or marketing plan for your business or startup
The advice & hands-on support you need just when you need it. If you want a part-time CMO, advisor, or coach; or a great marketing specialist to get hands-on, we’ve got the network to make it happen
The startup marketing blog. Packed full of content from marketing experts for launching and growing a business – covering every aspect of entrepreneurial marketing from branding to launch PR
A quick hello
Founder and chief around here is Christina: She spent much of her career managing and growing FMCG brands at Nestle and Robinsons, then turned her hand to young start-up brands, and has never looked back since. She founded The Nurture Network purely to serve entrepreneurs and SMEs with practical marketing training and support, but has also co-founded two technology start-ups herself - so knows first hand what it is like to launch and grow a new business. Her first technology business launched in 2012 was acquired by Enterprise Nation in 2015, and today she spends much of her time focusing on the growth of her latest business, content marketing platform Openr. As well as this she teaches Entrepreneurial Marketing at UCL and is a mentor at Bathtub2Boardroom
LATEST From the blog
Remember those boring days as kids when the rain would pour all day meaning you couldn’t go outside and play? Well, we certainly do, and the boredom that was inflicted upon us during those times is not something we’re keen to recall. Recently this age-old problem of finding something to do with the kids on[…]
If you are working on a startup idea or are working up to a big launch and want to learn how to kick off with a bang then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn everything you need to know[…]
[Book] Dear female founder – 66 letters of advice from entrepreneurs who made $1bn in revenue combined
Launching and scaling a startup is a roller-coaster ride, and that’s why it’s vital we all help each other along the way by sharing our learnings and egging each other on along the way. That’s why when Lu Li of Blooming Founders decided to crowd-source a book I was more than happy to get involved and[…]
If you want to really get into the nitty-gritty and learn how to launch and grow your startup, or the business you work in, then this is the best option for you. This will be an action-packed 3 days where you will learn not just the marketing theory from blue-chip trained Christina, but also the[…]
In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to[…]
As part of the British Library’s annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and tips for those in the audience.
The Guardian’s Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner’s expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here.
In this action-orientated 90 minute workshop, Christina will walk you through the key principles of effective marketing to launch a startup, and teach you how to start building your marketing action plan to go out and reach your first 1000 customers. It’s a great introduction to those new to marketing and those working on their own[…]
From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]
At the Global Festival of Media in Rome this year Christina also part of an illustrious expert panel debating the best way forwards for brands, agencies and startup tech to collaborate and unlock marketing innovation. It’s rife with challenges as the culture of three very different organisations — corporate brands, agencies and start-ups — clash when trying to unite[…]
The Donut team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for Marketing Donut Does your small business need marketing automation? – Have a read here Six New Year’s resolutions to boost your social media productivity – Have a read here Four ways[…]
According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]