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7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape


 

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7 ways to use your brand to accelerate your business – part 2

Last week, I released part 1 of this little two part series on the topic of branding. More specifically – how can you build a brand that means something and has the power to drive your ambitious business? It’s a


 

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7 ways to use your brand to accelerate your business – part 1

When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets.


 

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You can get and handle press for your business yourself

For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want


 

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Are you measuring your success online?

You are working blind if you are trying to implement an effective marketing strategy without analysing your performance and now it has never been more accessible to keep track of your results for the activities you do online. There is


 

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How to motivate your team with a vision they believe in

As a company founder, CEO or MD it is our job to mobilise our people behind a common goal – because single handed attempts will prevent your business from reaching it’s true potential. This means defining a vision that motivates them. Having


 

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