As a company founder, CEO or MD it is our job to mobilise our people behind a common goal – because single handed attempts will prevent your business from reaching it’s true potential. This means defining a vision that motivates them. Having
Christina’s most recent article on Branding and how to use it to grow your business has been published on the HSBC Knowledge Hub – you can read it here: Brands are a whole lot more than just a logo and
Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst
Marketing – by our definition – includes every touch-point with your customer. Why? Because every touch-point leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell
Last year, The Nurture Network helped award winning start-up and bespoke tailoring company A Suit That Fits launch their first national campaign A Suit for Success, with a resounding response. We received over 1000 donations – which helped the beneficiaries of our three
Does internet privacy, cookies, tracking and all the rest start to worry you if you start to think about it too much? In business and in life as a whole, we all seem to stuck our heads in the sand – but
Our sharing economy ethos is spreading, and this month the team at The Marketing Donut ran our article on Why it pays to make friends with other businesses, featuring great case studies from A Suit That Fits and ruby+diva. Read the full article here.
The businesses we work with and admire come up with some ingenious ideas to spread their brand on a budget. They don’t get down in the dumps about not having big advertising budgets; instead they come up with more creative