Fuel. Energy. Direction

What you'll find here

The training, advice & hands-on marketing and growth support to fuel ambitious start-ups & entrepreneurial brands

Join our group courses & masterclasses to build skills you need.

Starting & scaling a business is a steep learning curve so learn with your peers in our marketing & new venture creation courses.

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We will create the strategy & action plan for your brand in a day.

Our dynamic, hands-on strategy workshops will set you up with a launch or growth marketing plan for your business or start-up.

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Get advice, coaching & hands-on support just when you need it.

If you want a part-time CMO, adviser, coach or mentor; or a marketer to get hands-on, we’ve got the network to make it happen.

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Join our founder events & tap into the start-up marketing blog.

Packed full of content from experts on starting up & start-up marketing – covering every aspect from branding to launch

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A quick hello

Founder and chief fire-starter around here is Christina. After managing brands worth in excess of £100 million at Nestle and Britvic, she turned her hand to young start-up brands and has never looked back since. Her mission is to make start-up innovation flourish by providing other entrepreneurs with practical training and mentoring support. She has helped hundreds of founders and business-owners with start-up marketing and has co-founded two technology start-ups herself so knows first-hand what it is like to launch and grow a new business to exit. She also teaches Entrepreneurial Marketing at UCL on their renowned MSc in Entrepreneurship, and is an active start-up mentor and board-advisor.

Read more & meet the team here
Christina Richardson
Christina Richardson
Founder and chief fire-starter

get our help

Schedule a call with Christina and it's guaranteed you'll get actionable advice in under 10 minutes

The truth is, everyone feels at sea with marketing sometimes. You are not alone! When it comes to finding new customers and keeping existing ones happy it's all about having a solid strategy (not about being an 'expert' in Facebook, in PR, or the latest marketing fad).

So schedule a 10 minute call (it's on us) to talk through your business challenge and we guarantee that at the very least you'll finish with some actionable advice to help your start-up.

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