All those budding entrepreneurs out there – you don’t need a big idea, your drive is as good a start as any

If you ever have the opportunity to see serial entrepreneur Sara Murray speak she will champion the view that you do not need a big idea to be an entrepreneur – you just need the drive. Yet many people who speak to me say they are waiting for their big idea to start their entrepreneurial[…]

Create a social mission to drive your brand

I have had the pleasure of running a lot of marketing campaigns – some with enormous budgets where we created what my lovely creative agency colleagues would call an ‘integrated campaign’ with TV, Cinema, PR, digital and experiential all singing the same integrated message. Now I tend to work much more ruthlessly to drive tangible sales[…]