The challenge with ‘great customer service’ is the people

The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses when it comes to outstanding customer service: Type 1.[…]

Want to know how to kick start a family business? Ask Barry…

…or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall – makers of ciders, vinegars and fruit juices. Founded in 1728, Aspall has been handed down through 8 generations of the Chevallier family, but[…]

Cheering up potential consumers is a great way to spread your brand message

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the budgets to do the job. Reaching your target consumer is no[…]