The dawn of a new era in product transparency and customer reviews…

Long have online reviews peppered the decision making process of UK consumers – especially for big purchases – but when OpenLabel makes it to the UK (which it will) we will see a new dawn rise. We know that consumers are standing in shops looking on their mobiles checking out comparative prices of the goods they[…]

Learning from the best at Entrepreneur Country – part 3

Alas, our final instalment from our trip to the Entrepreneur Country Forum this week.  We have been sharing a few snippets and learnings from some of the speakers that stood out for us, read where it started here. Part 3. Paul Lindley, founder of Ella’s Kitchen and dad of Ella This one is particularly close to[…]

Learning from the best at Entrepreneur Country – part 2

Part 2. Jed Simmons, Director, Head of Original Programming at YouTube, and founder of Next New Networks, which was bought by Google in 2010. This is our second instalment from our trip to the Entrepreneur Country Forum this week. We are sharing a few snippets and learnings from some of the speakers that stood out for us,[…]

Learning from the best at Entrepreneur Country – part 1

I had the privilege of spending the day with some of the UK’s most inspiring entrepreneurs today at Entrepreneur Country’s ‘Turbo Charge Your Business’ forum. Twice yearly, the EC forum is an absolute must in my diary as it presents a rare opportunity to meet business owners with big visions and great drive, at the[…]

The impact of setting an objective…

When faced with exciting ideas, new technologies, a limited budget or a struggling P&L, it is easy to become distracted and try every new idea that comes to mind to boost sales with your marketing. But in reality, this can lead to wasted resource, money and sometimes disappointing results because that activity may never have[…]