The best start-ups solve a genuine ‘pain’ in consumers lives

Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but that doesn’t mean you need to create the next[…]

How to plan your marketing effectively – read our article pg 24 of Entrepreneur Country

Part two of our series of articles for Entrepreneur Country is out now. Last time we dispelled a few myths and honed in on having the right mindset to achieve marketing success (see part 1 here). This time we’ve pulled together some guidelines for planning your marketing effectively – see the latest article here, starting on page 24