Work together with your marketing and get results on a budget

The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration – the best kept secret of the entrepreneurial world.  Over 60% of start-ups and small businesses are working together to find new customers because it can be one of the most effective[…]

Are you using the Sharing Economy to grow your business?

The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark[…]

Write effective headlines and consumers will come

The subject line, headline and lead are the most important aspects to any email campaign. So how do you write better ones and build a memorable marketing strategy around them? While eight of 10 people will read your headline, about two of the 10 will open and read the story, according to Copyblogger.com. When it comes[…]