When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though: It isn’t an art and it isn’t a science[…]
The HSBC team created an informative knowledge hub for business owners and asked Christina to share her advice on branding for small businesses. The piece focuses on how to use branding to fuel small business growth even with no budget. Have a read here.