5 tips to increase the quality of your tweets without increasing the quantity

Twitter is a fast and furious social network that can quite easily overwhelm less experienced marketers. To make sure you’re getting the most out of your social media marketing with the least amount of effort and anxiety, we’ve put together a few tips that will ensure you get noticed without having to tweet every 10 seconds.

1. Give 140 characters more impact with a relevant image
Twitter might have built a name for itself with a strict limit on the number of characters you can use in each post, but most people forget images are also an important part of the equation. According to Twitter’s official blog, you’ll get more shares and clicks and a 35% bump in retweets when you take the time to include an image.
Picking the right quote from an article, or trying to make an industry reports sound more interesting than it really is, can be hard when you’re limited to 140 characters, but with an image you’ve got a lot more creative freedom. You can grab people’s attention with a controversial image, or communicate the point of your article better than words ever could. So, while it might take more time to find the right image, it’s more often than not the right call to make.
2. Tie your content to trending topics and other time-sensitive events
Of all the social networks, Twitter often seems like it’s moving at 100mph – blink and you’ll miss it. Even though you might struggle to keep your head above water sometimes, it’s important to make sure a few of your posts are related to trending topics or news events.
One trick is to use social media management tools like Hootsuite and TweetDeck. They make it easier to watch for popular hashtags and Tweets from influential marketers – which means all you have to do is jump on the bandwagon.
Another great idea pointed out by Beth Gladstone in a Social Media Examiner article is to create a social media calendar. This makes it easier to plan ahead for big events, and if you’re really organized, you can even create some content ahead of time. Obviously, some events happen unexpectedly, but those are the times when you simply have to learn how to think on your feet.
3. Steal from other people
We’re not encouraging you to steal money, employees, or any other valuable resources from your competitors, but we are encouraging you to keep an eye out for lists of influential people already available on Twitter. Keeping lists of people you contact on a regular basis, or would like to contact in future, is extremely useful – but they can take a lot of time to assemble.
Instead, simply head over to Twitter and enter a search phrase of your choice. Then, click on Timeline in the left sidebar and you’ll be presented with a variety of different lists that have already been put together. Once you’ve found one or two that meet your criteria, make them your own.
4. Come up with a more original tweets
If you’re retweeting articles and other pieces of interesting content without creating your own unique messages, then you’re missing a trick. According to Twitter’s very own blog post, quotes from content are a great way to get people engaging with the content you share. Unlike a generic title that is pure information, quotes can help create intrigue or highlight a particular point within an article.
Quotes aren’t the only way to supercharge your posts. Hashtags can help users get a better idea of what your tweet is about too. Instead of having to click through and figure out that your article is about a recent promotion, the hashtag #promotion or #cheapstuff signals to potential customers before hand and is more likely to hook them in. Not only that, it will probably attract more targeted traffic than an uncategorized post.
5. Ignore Twitter’s search feature at your own peril
We’ve already talked about the search feature when it comes to stealing other people’s lists, but it can also be a great way to find potential customers, deal with complaints before they spiral out of control, and even meet new collaborators. This is especially useful if you have a service business, but can work just as well for those selling a physical/digital product.
Instead of spamming everyone with the same message, you can use Twitter’s advanced search feature to run a location-based search for terms relevant to your business. If you sell accounting services, look for people struggling with “tax returns,” “self-assessment,” and other tax-related keywords. You might not turn up a huge number of results every time you look, but when you do find something it’s likely to be a potential customer in need, as opposed to an innocent bystander who may or may not have a need for what you’re offering.
The pressure to post all the time on Twitter can be overwhelming, but hopefully these tips show you that it isn’t always about quantity over quality. With a bit more original thought and planning, your tweets can have more impact with only a small increase in the amount of time required to prepare them.
Lead image via Flickr