The world of content marketing has become a cut-throat one.
Influencer marketing is becoming the next big thing and it is so important for brands to adopt but it’s all in the execution.
Great content is something we are all after but how do we get it and how do we make sure our content is up there with the greats?
Every year there are predictions made about the state of marketing and the future of how businesses will reach out to users and improve overall leads. With video marketing and platforms such as Snapchat growing in popularity, Facebook continues to remain a standard tool for all marketers. With over 1.5 billion users and as the[…]
Some businesses are often so desperate to get online and create content that they do not take into account their overall aims and analyse what they wish to achieve – these quick tips will help get you on track
Generation “C” is all about content – they want marketing to be interactive and responsive, and have a story behind it. That’s a tough ask for us marketers though, so here’s some food for thought
Millennials have a completely different view on customer service – and what good looks like when it comes to customer service
Content writing is a key part of many a marketing strategy now but isn’t always easy to write good content that is captivating.
We’ve all seen new features roll out amongst the major social channels that boost the reach of video content.
Snapchat is coming into full swing with millions of people using it everyday allowing marketers to give customers a whole new perspective on their company or brand.
Lessons from brands, agencies and start-ups on how to work together to unlock marketing-tech innovation – watch the panel at the Global Festival of Media in Rome
“Businesses want to innovate. Start-ups are their best source of ideas and tech. But it is complicated and, as yet, there’s more talk than action”