Content marketing is all the rage, but it isn’t as simple as bombarding your customers with content and then expecting them to hand over their hard-earned cash.
We all know how important creativity is so here are 5 tips to boost your creativity and get your mojo back.
For the last edition before a little break over summer I’ve launched into a biggie – conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results from that increased traffic. Hope these articles help you too.[…]
Anyone involved in social media should know the value of metrics, but what happens when you’re focused on the wrong ones?
Social media marketing is a powerful part of your overall online marketing strategy, but it’s also easy to dilute your message across too many different platforms.
The May edition of the Bootstrap Broadcast has landed with a focus this month on community: Community can mean many things in business, but there’s one thing for sure… whether we’re talking about your facebook fans, insta-followers, or a community of members in your platform, they are one of your strongest assets. Your tribe is[…]
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One of the big mistakes people make when they start with social media is expecting them to all work the same.
The April edition of the Bootstrap Broadcast has landed with a focus this month on differentiation and how to achieve it with branding, your proposition and your product. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes – inspired by questions from those I teach[…]
If you have launched a startup or are working within one and want to learn how to formulate your marketing strategy to grow it then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn a structured approach to planning your marketing, as[…]
Welcome to the March edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at[…]
Let’s welcome to our next Expert Expo Elise West, UX Director at Studio West – she seriously knows her stuff when it comes to UX – whether it’s for apps, platforms or websites – and delivers this expertise with bucket loads of enthusiasm. Over to Elise… Between 70 and 90% of startups fail in the[…]