Welcome to the February edition of the Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve[…]
To kick off our Expert Expo for 2017 we’ve been speaking to Amanda Ruiz – a superstar PR when it comes to self-promoting for your business. Over to Amanda… So, you have a fabulous service, brand or product that you and your family and friends love – but just why can’t you get the press[…]
The Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of[…]
Remember those boring days as kids when the rain would pour all day meaning you couldn’t go outside and play? Well, we certainly do, and the boredom that was inflicted upon us during those times is not something we’re keen to recall. Recently this age-old problem of finding something to do with the kids on[…]
If you are working on a startup idea or are working up to a big launch and want to learn how to kick off with a bang then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn everything you need to know[…]
Launching and scaling a startup is a roller-coaster ride, and that’s why it’s vital we all help each other along the way by sharing our learnings and egging each other on along the way. That’s why when Lu Li of Blooming Founders decided to crowd-source a book I was more than happy to get involved and[…]
If you want to really get into the nitty-gritty and learn how to launch and grow your startup, or the business you work in, then this is the best option for you. This will be an action-packed 3 days where you will learn not just the marketing theory from blue-chip trained Christina, but also the[…]
In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to[…]
As part of the British Library’s annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and tips for those in the audience.
The Guardian’s Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner’s expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here.
In this action-orientated 90 minute workshop, Christina will walk you through the key principles of effective marketing to launch a startup, and teach you how to start building your marketing action plan to go out and reach your first 1000 customers. It’s a great introduction to those new to marketing and those working on their own[…]
From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]