With more formats to choose from and greater access to online resources than ever before, content marketing has come a long way in recent years.
Over the last 20 years I’ve become the marketer, the entrepreneur, the innovator and the teacher; and what unites this unique blend is my passion to make things happen and my commitment to helping others’ do the same. My mission is to make start-up innovation flourish and to support other entrepreneurial teams navigating the journey[…]
It’s finally here. There’s just two weeks to go until the world as we know it will change…. Or rather that’s how GDPR feels sometimes, judging by some emails I’ve been receiving. Clearly the world wont end – but any business with an email list will need to make a few changes ahead of the 25th. If you[…]
A big thank you to those of you that have sent in marketing and startup related questions recently. I’ve thoroughly enjoyed researching the different areas and digging through my content archives to fill the newsletter. It feels like everyone has that Spring-clean feeling going on (perhaps driven by the big thaw), so good luck with[…]
Our Open Letter to the Telegraph landed today to coincide with International Women’s day. Two hundred business leaders, entrepreneurs, Members of Parliament and academics joined The Telegraph in calling on the Government to boost female entrepreneurship in Britain. Leveling the playing field will boost business for the whole country; this is not just about women,[…]
Content marketing is all the rage, but it isn’t as simple as bombarding your customers with content and then expecting them to hand over their hard-earned cash.
I’m not a huge advocate of making resolutions – I prefer the idea of intentions, where there is room for error, reflection and learning with a view to getting to a better place or version in the end. I do however think January is a great time to do this. I’m verging on obsessive when[…]
Social media is a powerful tool for connecting with your customers and driving additional traffic,
Christmas can mean everything starts to get eerily quiet if you’re a B2B business OR if you’re a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we’re trying to define some[…]
This weeks Quick Tips gives you six easy steps to help you reach more people and be heard on Facebook.
We’ve been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers – so how do you get it right? Our first pick-a-mix piece below has some amazing examples from[…]
So how was summer for you? It can be a strange time when you run your own business. If you’re running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September[…]