Launching and scaling a startup is a roller-coaster ride, and that’s why it’s vital we all help each other along the way by sharing our learnings and egging each other on along the way. That’s why when Lu Li of Blooming Founders decided to crowd-source a book I was more than happy to get involved and[…]
As part of the British Library’s annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and tips for those in the audience.
The Guardian’s Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner’s expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here.
At the Global Festival of Media in Rome this year Christina also part of an illustrious expert panel debating the best way forwards for brands, agencies and startup tech to collaborate and unlock marketing innovation. It’s rife with challenges as the culture of three very different organisations — corporate brands, agencies and start-ups — clash when trying to unite[…]
The Donut team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for Marketing Donut Does your small business need marketing automation? – Have a read here Six New Year’s resolutions to boost your social media productivity – Have a read here Four ways[…]
The BT team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for The Marketing Solutions Blog The marketing mindset of high-growth business leaders – Have a read Tips for growing your brand on a budget – Have a read The sharing economy: the[…]
The Vodafone team developed inspirational knowledge hub Your Ready Business to provide help and advice to business owners of all sizes. As part of this, Christina developed a series of articles on marketing and branding – diving into everything from shoestring-budget marketing ideas to productivity fixes. 6 Top Tips to increase your social media productivity[…]
The HSBC team created an informative knowledge hub for business owners and asked Christina to share her advice on branding for small businesses. The piece focuses on how to use branding to fuel small business growth even with no budget. Have a read here.
The Business Matters team publish helpful content for SME business owners on a variety of business topics, but asked Christina to write a mini series on marketing Effective marketing campaigns begin with channel clarity – Have a read The Marketing Mindset of High Growth Business Leaders – Have a read
In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands. One day we are being the part-time hands-on marketing manager for a start-up; the next, running workshops and projects to develop the strategy for a growth business. For the last 18 months, Nurture[…]
After award winning start-up and bespoke tailoring company A Suit That Fits launched their first national campaign A Suit for Success, in conjunction with The Nurture Network there was an resounding response – with over 1000 donations being made to help our three homelessness charities over the 7 week period. So pleased were we with the results, we[…]
The Entrepreneur Country team commissioned a series from Christina on startup marketing for entrepreneurs for their magazines. Part 1 of The Nurture Network’s articles in Entrepreneur Country magazine – see page 30 here Part 2 of The Nurture Network’s articles in Entrepreneur Country magazine – see page 24 here