Christmas can mean everything starts to get eerily quiet if you’re a B2B business OR if you’re a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we’re trying to define some[…]
We’ve been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers – so how do you get it right? Our first pick-a-mix piece below has some amazing examples from[…]
So how was summer for you? It can be a strange time when you run your own business. If you’re running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September[…]
Let’s kick off the post-summer phase with an Expert Expo from Tamsin Fox-Davies – email marketing extraordinaire a superstar PR when it comes to self-promoting for your business. Over to Tamsin…
Whether your a business owner promoting your own business or a marketing person working on multiple brands – it’s such a disappointment if you send an email or a newsletter and it doesn’t get the attention you’d hoped for. At the end of the day, you work hard on the messages you send out. You want to make sure the response you get makes the emails worth your time and effort. […]
Churning out blog posts is a good way to generate lots of content that you can post on social media,
Influencer marketing is becoming the next big thing and it is so important for brands to adopt but it’s all in the execution.
Content marketing is all the rage, but it isn’t as simple as bombarding your customers with content and then expecting them to hand over their hard-earned cash.
We all know how important creativity is so here are 5 tips to boost your creativity and get your mojo back.
For the last edition before a little break over summer I’ve launched into a biggie – conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results from that increased traffic. Hope these articles help you too.[…]
Great content is something we are all after but how do we get it and how do we make sure our content is up there with the greats?
Anyone involved in social media should know the value of metrics, but what happens when you’re focused on the wrong ones?
Social media marketing is a powerful part of your overall online marketing strategy, but it’s also easy to dilute your message across too many different platforms.