How customer focused is your business?
Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on...
Continue Reading
Collaborative Marketing at it's best as year 2 of charity campaign goes live today
Last year, The Nurture Network helped award winning start-up and bespoke tailoring company A Suit That Fits launch their first national campaign A Suit for Success, with a resounding response. We received over 1000 donations - which helped the beneficiaries of our three partner homelessness charities to dress...
Continue Reading
Top Tips on how you can increase trust online
Does internet privacy, cookies, tracking and all the rest start to worry you if you start to think about it too much? In business and in life as a whole, we all seem to stuck our heads in the sand - but you are not alone with...
Continue Reading
Marketing Donut feature: Why it pays to make friends with other businesses
Our sharing economy ethos is spreading, and this month the team at The Marketing Donut ran our article on Why it pays to make friends with other businesses, featuring great case studies from A Suit That Fits and ruby+diva. Read the full article here....
Continue Reading
What is your LinkedIn profile saying about you behind your back?
LinkedIn connects 187m professionals around the world - with 10 million in the UK - but it’s more than just a 21st century roller deck; to build an online profile successfully requires a clear understanding of your objectives first. So think, why are you on LinkedIn? Is...
Continue Reading
Work together with your marketing and get results on a budget
The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration - the best kept secret of the entrepreneurial world. Over 60% of start-ups and small businesses are working together to find new...
Continue Reading
Are you using the Sharing Economy to grow your business?
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer...
Continue Reading
Write effective headlines and consumers will come
The subject line, headline and lead are the most important aspects to any email campaign. So how do you write better ones and build a memorable marketing strategy around them? While eight of 10 people will read your headline, about two of the 10 will...
Continue Reading
Customer service is social: 5 lessons from SMEs in the know
As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten - the company behind Play.com – 46% of shoppers in the UK under the age of...
Continue Reading
How to reconnect your leadership team with your customer
Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the...
Continue Reading
How to create content so customers find you
The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business can be researched easily (see...
Continue Reading
How to write an engaging brief to get the best from creative people
Whether it is for your business stationary, a print advert or creative for a whole media campaign, SMEs need creative services, and getting the best results starts with a clear and inspiring brief from you, the brand owner. There are hundreds of talented agencies and freelance...
Continue Reading