As leaders of ambitious SMEs you and your brand will be searched for online by potential customers, so it is vital that what they find helps secure a sale. Whether you are targeting a global or local audience, customers need to find the right information...
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The Business Matters team publish helpful content for SME business owners on a variety of business topics, but asked Christina to write a mini series on marketing Effective marketing campaigns begin with channel clarity - Have a read The Marketing Mindset of High Growth Business Leaders -...
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The most powerful brands mean something to people; they have values and are emotionally attractive to their target audience. Whether you look at a social-tech start-up like Instagram, which sold to Facebook for $1bn aged just 18 months old, or at UK consumer brands like...
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Ever been sat in a meeting listening to those around the table firing buzzwords back and forth, only to head back to the office to Google the offending words? We certainly have: Where marketing provides an umbrella for so many traditional, digital and creative specialisms...
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Every start-up entrepreneur sets out, armed with flip chart and pens, on a mission to draw up the perfect business plan. This often starts with a grand vision, and is accompanied by the financials to get there. But what continually surprises me, is just how...
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One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can...
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Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’ attention. Done right however, marketing will cover every touch point of your business from raising brand awareness (where advertising...
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The Nurture Network team are proud to be partnering with GrowthAccelerator – a new and unique service, brought to life by Grant Thornton for the Government’s Department for Business Innovation and Skills, to help accelerate fast-growing SMEs. Never before have the eyes of the nation been...
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In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands. One day we are being the part-time hands-on marketing manager for a start-up; the next, running workshops and projects to develop the strategy...
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We have the privilege of working with some of the most inspirational entrepreneurs and business founders every day. But since most of them are real ideas people there is often a 'creative conflict' as we work to keep focus on the objectives we agreed to...
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Not long ago I wrote about how making people laugh can really cut through the media ‘noise’ out there – with great examples of brands like sofa.com being creative in both where they talk, and what they say. If you missed it – you can find...
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In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands - one day being the hands on marketing manager day to day for a start-up, and the next leading the strategy from the...
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