Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but...
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Part two of our series of articles for Entrepreneur Country is out now. Last time we dispelled a few myths and honed in on having the right mindset to achieve marketing success (see part 1 here). This time we've pulled together some guidelines for planning your marketing effectively -...
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This month we started a series of articles for Entrepreneur Country on marketing effectively to grow your business. The first in the series dispels a few myths and hones in on having the right marketing mindset to achieve marketing success. See the full article here....
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Award winning start-up and bespoke tailoring company A Suit That Fits is launching their first national campaign A Suit for Success, by collaborating with three homelessness charities. It's a trailblazing Collaborative Marketing campaign. Yesterday we kicked off with a national call to the men and women of Britain to donate...
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Last week Christina was presenting at the Fashion & Beauty Summit representing A Suit That Fits as Head of Marketing. She talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from £0 to £3million in 5 years...
Continue ReadingThe Entrepreneur Country Forum agenda is always packed with inspirational speakers who have personal start-up stories to share. Interspersed with that, is usually a few speakers offering advice on funding, finance, law – but none have been so clear cut as that by David Willbe...
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Long have online reviews peppered the decision making process of UK consumers – especially for big purchases – but when OpenLabel makes it to the UK (which it will) we will see a new dawn rise. We know that consumers are standing in shops looking on their...
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Alas, our final instalment from our trip to the Entrepreneur Country Forum this week. We have been sharing a few snippets and learnings from some of the speakers that stood out for us, read where it started here. Part 3. Paul Lindley, founder of Ella’s Kitchen and...
Continue ReadingPart 2. Jed Simmons, Director, Head of Original Programming at YouTube, and founder of Next New Networks, which was bought by Google in 2010. This is our second instalment from our trip to the Entrepreneur Country Forum this week. We are sharing a few snippets and learnings from...
Continue ReadingI had the privilege of spending the day with some of the UK’s most inspiring entrepreneurs today at Entrepreneur Country’s ‘Turbo Charge Your Business’ forum. Twice yearly, the EC forum is an absolute must in my diary as it presents a rare opportunity to meet...
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When faced with exciting ideas, new technologies, a limited budget or a struggling P&L, it is easy to become distracted and try every new idea that comes to mind to boost sales with your marketing. But in reality, this can lead to wasted resource, money...
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