The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses...
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…or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall - makers of ciders, vinegars and fruit juices. Founded in 1728, Aspall has been handed...
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The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the...
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Many thought leaders make observations that we are seeing a shift away from the traditional career path to a freelance model. Largely recognised in the US it is only starting to emerge in the UK. It has been commonplace for creatives and developers to adopt...
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It pained me to see the article in the Metro this morning about the near-bankrupt situation Rachel Brown of Need a Cake got into, but small businesses getting burned is a common occurrence, and it frustrates me as there really is no need for it...
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We had a very busy Global Entrepreneur Week, with me mentoring as a marketing expert on Wednesday, as well as attending numerous inspiring events throughout the week. We had a GEW keynote introduction from Baroness Wilcox, Parliamentary Under-Secretary for Business, Innovation and Skills; I saw Jo...
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As part of Global Entrepreneur Week I am supporting the British Library Business & IP Centre and taking part in their Speed Mentoring event, being one of the mentors on the Women in Business day. As the event approaches I have been thinking about some...
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It is a common perception that 'marketing' is simply advertising - print adverts, TV adverts, competitions in magazines - all that pretty stuff. It is not surprising that this view is held, since even some of the people working in marketing, as marketing managers in...
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Regulars of the blog will know I am a great advocate of the inspirational Stylist Business Networking events, and have attended them from the start. However, far fewer people will know that it was in fact one of these events that was the final catalyst...
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Happening in 104 countries, with over 40,000 events, you can be one of the 10 million people involved in celebrating enterprise and entrepreneurism during Global Entrepreneur Week next month (14th-20th Nov). Whether you are a budding entrepreneur looking to connect with others, or an established business...
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Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our...
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Alas, our final instalment from our trip to the Entrepreneur Country Forum this week. We have been sharing a few snippets and learnings from some of the new speakers that stood out for us, read where it started here. Will King from King of Shaves I have...
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