A day in the life of… an Event Producer

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around – From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her day-in-the-life of story… It was my[…]

Collaborative Marketing and how it recently got all ‘Friendly’

Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands – as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the power of the sharing economy to make their marketing budgets[…]

7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that over 80% of decision makers have a social presence, be[…]

7 ways to use your brand to accelerate your business – part 1

When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though: It isn’t an art and it isn’t a science[…]

You can get and handle press for your business yourself

For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]

What can you learn from other savvy businesses on how to do marketing on a budget?

There are businesses that we know, love  and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more creative and budget effective solutions to make the world hear[…]

Are you measuring your success online?

You are working blind if you are trying to implement an effective marketing strategy without analysing your performance and now it has never been more accessible to keep track of your results for the activities you do online. There is a wealth of data which enables you to assess the response of visitors to your[…]

How to motivate your team with a vision they believe in

As a company founder, CEO or MD it is our job to mobilise our people behind a common goal – because single handed attempts will prevent your business from reaching it’s true potential. This means defining a vision that motivates them. Having a vision of what you want to achieve, and where you want to get to,[…]

What’s in a brand? Top tips for utilising your brand for your business growth

Christina’s most recent article on Branding and how to use it to grow your business has been published on the HSBC Knowledge Hub – you can read it here: Brands are a whole lot more than just a logo and packaging design. The most powerful brands mean something to people. This meaning leads to customers repeatedly[…]

How customer focused is your business?

Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on… Marketing includes every touch-point with your customer. Why? Because every touch-point leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell others about you. If you[…]