Welcome to the March edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at[…]
Every year there are predictions made about the state of marketing and the future of how businesses will reach out to users and improve overall leads. With video marketing and platforms such as Snapchat growing in popularity, Facebook continues to remain a standard tool for all marketers. With over 1.5 billion users and as the[…]
Let’s welcome to our next Expert Expo Elise West, UX Director at Studio West – she seriously knows her stuff when it comes to UX – whether it’s for apps, platforms or websites – and delivers this expertise with bucket loads of enthusiasm. Over to Elise… Between 70 and 90% of startups fail in the[…]
Welcome to the February edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve[…]
To kick off our Expert Expo for 2017 we’ve been speaking to Amanda Ruiz – a superstar PR when it comes to self-promoting for your business. Over to Amanda… So, you have a fabulous service, brand or product that you and your family and friends love – but just why can’t you get the press[…]
Some businesses are often so desperate to get online and create content that they do not take into account their overall aims and analyse what they wish to achieve – these quick tips will help get you on track
The Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of[…]
Generation “C” is all about content – they want marketing to be interactive and responsive, and have a story behind it. That’s a tough ask for us marketers though, so here’s some food for thought
Remember those boring days as kids when the rain would pour all day meaning you couldn’t go outside and play? Well, we certainly do, and the boredom that was inflicted upon us during those times is not something we’re keen to recall. Recently this age-old problem of finding something to do with the kids on[…]
Millennials have a completely different view on customer service – and what good looks like when it comes to customer service
In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to[…]
Content writing is a key part of many a marketing strategy now but isn’t always easy to write good content that is captivating.