We've been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers - so how do you get it right?...
Continue ReadingThis weeks guest writer Tamsin Fox-Davies gives us her tips on improving your email open rate. ...
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So how was summer for you? It can be a strange time when you run your own business. If you're running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition;...
Continue ReadingChurning out blog posts is a good way to generate lots of content that you can post on social media,...
Continue ReadingInfluencer marketing is becoming the next big thing and it is so important for brands to adopt but it's all in the execution. ...
Continue ReadingWe all know how important creativity is so here are 5 tips to boost your creativity and get your mojo back. ...
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For the last edition before a little break over summer I've launched into a biggie - conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results...
Continue ReadingGreat content is something we are all after but how do we get it and how do we make sure our content is up there with the greats? ...
Continue ReadingAnyone involved in social media should know the value of metrics, but what happens when you're focused on the wrong ones?...
Continue ReadingSocial media marketing is a powerful part of your overall online marketing strategy, but it’s also easy to dilute your message across too many different platforms. ...
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The May edition of the Bootstrap Broadcast has landed with a focus this month on community: Community can mean many things in business, but there's one thing for sure...
Continue ReadingOne of the big mistakes people make when they start with social media is expecting them to all work the same. ...
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