Welcome to the February edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve[…]
To kick off our Expert Expo for 2017 we’ve been speaking to Amanda Ruiz – a superstar PR when it comes to self-promoting for your business. Over to Amanda… So, you have a fabulous service, brand or product that you and your family and friends love – but just why can’t you get the press[…]
Some businesses are often so desperate to get online and create content that they do not take into account their overall aims and analyse what they wish to achieve – these quick tips will help get you on track
The Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of[…]
Generation “C” is all about content – they want marketing to be interactive and responsive, and have a story behind it. That’s a tough ask for us marketers though, so here’s some food for thought
Remember those boring days as kids when the rain would pour all day meaning you couldn’t go outside and play? Well, we certainly do, and the boredom that was inflicted upon us during those times is not something we’re keen to recall. Recently this age-old problem of finding something to do with the kids on[…]
Millennials have a completely different view on customer service – and what good looks like when it comes to customer service
In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to[…]
Content writing is a key part of many a marketing strategy now but isn’t always easy to write good content that is captivating.
We’ve all seen new features roll out amongst the major social channels that boost the reach of video content.
From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]
Snapchat is coming into full swing with millions of people using it everyday allowing marketers to give customers a whole new perspective on their company or brand.