Resolutions to add rocket fuel to your social media

Resolutions are all about setting new goals and starting new habits and as such we’ve been discussing how to be more efficient with social media – especially as it can sap time and energy if we’re not careful. After much discussion, we’ve come up with 6 top tips to help you “work smarter, not harder,” with[…]

The 10 commandments for producing a successful event

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around – From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her tongue-in-cheek of the Ten-Event-Commandments Thou shalt…[…]

A day in the life of… an Event Producer

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around – From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her day-in-the-life of story… It was my[…]

Collaborative Marketing and how it recently got all ‘Friendly’

Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands – as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the power of the sharing economy to make their marketing budgets[…]

7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that over 80% of decision makers have a social presence, be[…]

7 ways to use your brand to accelerate your business – part 1

When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though: It isn’t an art and it isn’t a science[…]

You can get and handle press for your business yourself

For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]

What can you learn from other savvy businesses on how to do marketing on a budget?

There are businesses that we know, love  and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more creative and budget effective solutions to make the world hear[…]