Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands - as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the...
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As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that...
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Last week, I released part 1 of this little two part series on the topic of branding. More specifically - how can you build a brand that means something and has the power to drive your ambitious business? It’s a big question – even for...
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When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though:...
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The HSBC team created an informative knowledge hub for business owners and asked Christina to share her advice on branding for small businesses. The piece focuses on how to use branding to fuel small business growth even with no budget. Have a read here....
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For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial...
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There are businesses that we know, love and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more...
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You are working blind if you are trying to implement an effective marketing strategy without analysing your performance and now it has never been more accessible to keep track of your results for the activities you do online. There is a wealth of data which...
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As a company founder, CEO or MD it is our job to mobilise our people behind a common goal - because single handed attempts will prevent your business from reaching it's true potential. This means defining a vision that motivates them. Having a vision of what you...
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Christina's most recent article on Branding and how to use it to grow your business has been published on the HSBC Knowledge Hub - you can read it here: Brands are a whole lot more than just a logo and packaging design. The most powerful brands mean...
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https://youtu.be/GAK9NltP1h4 As part of the British Library's annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and...
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Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our...
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