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Nurture / The Startup Marketing blog (Page 9)
In The Startup Marketing blog

Collaborative Marketing and how it recently got all 'Friendly'

Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands - as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the...

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In The Startup Marketing blog

7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that...

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In The Startup Marketing blog

7 ways to use your brand to accelerate your business – part 2

Last week, I released part 1 of this little two part series on the topic of branding. More specifically - how can you build a brand that means something and has the power to drive your ambitious business? It’s a big question – even for...

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In The Startup Marketing blog

7 ways to use your brand to accelerate your business – part 1

When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though:...

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In Bits in the press, The Startup Marketing blog

For HSBC: How branding can grow your small business for the HSBC Business Hub

The HSBC team created an informative knowledge hub for business owners and asked Christina to share her advice on branding for small businesses. The piece focuses on how to use branding to fuel small business growth even with no budget. Have a read here....

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In The Startup Marketing blog

You can get and handle press for your business yourself

For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial...

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In The Startup Marketing blog

What can you learn from other savvy businesses on how to do marketing on a budget?

There are businesses that we know, love  and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more...

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In The Startup Marketing blog

Are you measuring your success online?

You are working blind if you are trying to implement an effective marketing strategy without analysing your performance and now it has never been more accessible to keep track of your results for the activities you do online. There is a wealth of data which...

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In The Startup Marketing blog

How to motivate your team with a vision they believe in

As a company founder, CEO or MD it is our job to mobilise our people behind a common goal - because single handed attempts will prevent your business from reaching it's true potential. This means defining a vision that motivates them. Having a vision of what you...

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In The Startup Marketing blog

What's in a brand? Top tips for utilising your brand for your business growth

Christina's most recent article on Branding and how to use it to grow your business has been published on the HSBC Knowledge Hub - you can read it here: Brands are a whole lot more than just a logo and packaging design. The most powerful brands mean...

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In Bits in the press, The Startup Marketing blog

Speaking on startup marketing at The British Library Inspiring Entrepreneurs Conference

https://youtu.be/GAK9NltP1h4 As part of the British Library's annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and...

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In The Startup Marketing blog

Become the media maestro for your business

Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our...

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