Resolutions are all about setting new goals and starting new habits and as such we’ve been discussing how to be more efficient with social media – especially as it can sap time and energy if we’re not careful. After much discussion, we’ve come up with 6 top tips to help you “work smarter, not harder,” with your social media management in 2015.
Automation is the ultimate time-saver
You’re no doubt already well aware of tools like Buffer and Hootsuite, but if you’re not, take a look now – they’re the 101 of social media management ease. Buffer helps you find and schedule interesting content you find on the web for later, and Hootsuite let’s you manage all your social media accounts from one place.
Using these tools you can schedule posts for the most convenient time, without having to sit at your computer and physically press the “publish” button. Not only that, social media management tools make it easy to share content in more than one place, and they’re packed with analytics that can help you figure out what’s working for your business.
Kick start the impact of your post with Openr
Sharing is simply huge. Facebook, Twitter and LinkedIn newsfeeds are all filled with content that people and brands are constantly sharing – but you’re not sharing for the sake of sharing. From hobbyists, professionals, and thought-leaders, right through to global brands, this sharing is largely done to build credibility, engage with an audience, and increase that audience. It all comes down to what sharing can do for you, and that’s where new digital marketing tool Openr comes in as it turns your sharing into a traffic driving tool.
Does sharing an interesting article from the Huffington post let you push your own message? No. At most, by association your credibility is improved because you shared it, but that’s about it. Now tweet about that same article using an Openr link and your fan or follower will see the article you shared, but also your very own personal message and a call-to-action driving traffic back to your website. Try it yourself for free at Openr.
Take on the clock
This approach might seem a little low-tech for some people, but the reason it’s been around for so long is because it works. You can experiment with different time frames and intervals, but the favoured approach of many is called the Pomodoro Technique.
You can either set a timer on your phone for 25 minutes, or for those who want the “authentic” experience, go out and buy a tradition kitchen timer for your desk. The aim is to get as much done in that 25-minute period as possible, followed by a 5-minute break. You can then repeat the process, or move on to a different task – depending on how successful you were.
Recycle and reuse
You spend hours writing an article, or finding interesting articles to share, then you tweet about it once. The time-value equation doesn’t quite add up does it. There is nothing wrong with sharing the same content more than once – especially on twitter – because the feed moves on so quickly. But before you run off and start sharing news articles from the 80s, keep in mind that this strategy works best with “evergreen” content. This article is an example of evergreen content, because it doesn’t just have a one-time use, it can be useful over and over again for anyone who finds it.
Your reused content might not be as popular the second, third, or fourth time you share it on social media, but it will still get hits. Over time these can add to a substantial amount of new leads, conversions, or paying customers, depending on the goal you’re aiming for.
Get it done for you
Reiterating point number two – sharing content from other businesses is a great way to help your customers and build credibility. But sitting on the internet for hours every day to try and find said content is yet another time sapper. Luckily you can get it done for you as pointed out by Razor Social – try sites like Triberr, Swayy and Scoopit as these are all great for finding relevant content faster.
When it comes to content you write yourself, it’s good to weigh up the pros and cons of writing yourself versus having a trusted writer on hand to help here. If it takes you a day to write an article, working with a writer who could do it in an hour could really pay dividends for you. It could be someone on staff who can write well, or be a trusted freelancer who can deliver high-quality work when you need it most.
Don’t be afraid to say no!
Some social media platforms are a lost cause, whilst others might just not be right for your business or profile another – so don’t be afraid to turn off a channel that isn’t working for you. What works for one business might not work for which means you have to ask yourself if maintaining seven different social media accounts is the best use of your time.
There are two approaches: Go with your gut, or rely on analytics. Sometimes it’s obvious that a social media account isn’t working, because nobody likes it, nobody comments on your posts, and everything seems to be a one-way conversation. When things aren’t as clear cut as that, it’s time for some analytics.
So there you have it, a New Year, and a few new ways to make better use of your time when it comes to social media marketing. If you haven’t already checked out Openr, don’t forget that it can save you time and increase your social media marketing ROI.
Written by Christina Richardson, a business marketing specialist and founder of The Nurture Network: The on-demand marketing department for ambitious start-ups, and entrepreneurial SMEs – bringing great marketing people into your team just when you need them.