Quick Tips: 3 Social media faux pas to avoid
In the excitement to get involved and engage on social media it can be easy for some professionals to fall into some bad habits (or in fact never learn the good habits at all!) especially if social or even marketing as a whole is only one part of the day job. Have a read of this weeks Quick Tips to make sure you’re not committing any embarrassing online faux pas.
Accidentally undermining everything with an unprofessional tone
You may think you have a good understanding of social media if you already use it to chat with friends and share updates on your personal life. However, the language and content you use when you’re representing yourself is not necessarily suitable for your brand. Don’t forget, anything you post will be seen as a representation of the company as whole, so you have a responsibility to present the business in a professional way
Misunderstanding your audience
Every brand has a different consumer base, and to engage yours on social media you do need to understand what they like and what gets the best from them. Some companies, such as Arena Flowers and Oreo, are known for their humorous social media posts, which have helped them build a huge online following. If you have a talent for creating amusing content that connects with your target audience and gives your brand a strong personality, that’s great, but only if this approach is suitable for your brand. Some companies are safer sticking with a more formal and serious online voice.
Forgetting the basics
On your personal social media accounts, you can learn online etiquette by trial and error as you go along, but not when you’re representing a business. Your account must be professional from the very first post. Be sure to learn how to mention other users with their @handle and research the best #hashtags to use for your business, and try to find the right balance of #hashtags (i.e not every word!) so that you can reach a wider conversation on that topic, without looking #mad.
It doesn’t take long to learn social media etiquette – but it can be easy to slip into bad habits. Have you ever committed any of them, and what’s the worst that you’ve seen elsewhere?
Attribute for the fab image: Can You Etch It – Social media refrigerator magnets – Laser engraved by Book Worm Laser & Design licensed under Creative commons 4
The Quick Tips series is intended as a 2 minute read on digital marketing things – from recent changes in the scene and how to accommodate them, to tips from other marketers we know.