Quick Tips: How to make your blog more effective in 2015
This week’s Quick Tips are on blogging – what have our users suggested that could boost your blog for 2015?
Content marketing isn’t about being on the peripheries of a user’s awareness, in the way that banners or old-fashioned placement ads used to be. Instead, it’s about being at the centre of attention. Blogging is a great way to reach out to internet users, retain existing customers, and build up lasting relationships that can help you improve your business. But it can be tricky to really tap into this potential. Here are a few simple tips for sharpening things up in 2015.
Get your general housekeeping up to scratch
It’s easy to focus on content when you’re thinking about how to develop the profile of your blog. While good quality content is critical, it’s also important to remember that tweaking some of the practical aspects of your setup can yield great results too. Building up a subscriber list and informing readers of new content over email is a great way of maintaining your readership. With this in mind, real-time email verification a great way to reduce the bounce rate of your emails to subscribers, and also develop your reader base by ensuring you gather the correct email addresses from the very beginning.
Speak to the masses and involve them
The various parts of your content marketing strategy shouldn’t be separate entities, but extensions of a consolidated effort to reach out to people. It’s important that your blog encourages further discussion, and makes the user feel included in whatever is being presented. A simple statement such as ‘tell us what you think’ or ‘join the discussion’ followed by links to your social media profiles can go a long way in building relationships with users. Comments sections are a great way of hosting discussions and allowing users to find one another through your business too, but do be wary of people that are spoiling things for others – offensive comments should be deleted immediately.
Show your worth
To ensure people come to your blog and keep coming back, create media that has real value to users, whether that’s in the form of guides and tips, entertainment articles, or something that resonates emotionally. Again, a lot of this has to do with seeing what people have to say on social media, conventional news sites and even rival blogs. Doing a little digging can help you to pinpoint exactly what people are hungry to read about. As a final thought – don’t be afraid to encourage people to subscribe to your blog. A polite prompt is all some people need to make that commitment.
So there you have it – these are just three simple simple tips that can help your blog to thrive. Let us know what you think in the comments section below, and be sure to join the discussion with your own personal tips and pitfalls.
Thanks for the BLOG image by manoftaste.de licensed under Creative commons 4
The Quick Tips series is intended as a 2 minute read on digital marketing things – from recent changes in the scene and how to accommodate them, to tips from other marketers we know.