4 social media marketing trends to watch out for in 2015
As the New Year begins, so too does the speculation about what will be the "next big thing"...
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How to write an engaging brief to get the best from creative people
Whether it is for your business stationary, a print advert or creative for a whole media campaign, SMEs need creative services, and getting the best results starts with a clear and inspiring brief from you, the brand owner. There are hundreds of talented agencies and freelance...
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Effective marketing campaigns begin with channel clarity
One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can...
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