Last week, I released part 1 of this little two part series on the topic of branding. More specifically - how can you build a brand that means something and has the power to drive your ambitious business? It’s a big question – even for...
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When I’m out and about speaking and running workshops on marketing I’m often faced with puzzled looks when I start talking about branding – but your brand – when well considered – can become one of your strongest marketing assets. It isn’t an easy area though:...
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The most powerful brands mean something to people; they have values and are emotionally attractive to their target audience. Whether you look at a social-tech start-up like Instagram, which sold to Facebook for $1bn aged just 18 months old, or at UK consumer brands like...
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