7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that over 80% of decision makers have a social presence, be[…]

You can get and handle press for your business yourself

For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]

What can you learn from other savvy businesses on how to do marketing on a budget?

There are businesses that we know, love  and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more creative and budget effective solutions to make the world hear[…]

How to motivate your team with a vision they believe in

As a company founder, CEO or MD it is our job to mobilise our people behind a common goal – because single handed attempts will prevent your business from reaching it’s true potential. This means defining a vision that motivates them. Having a vision of what you want to achieve, and where you want to get to,[…]

How customer focused is your business?

Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on… Marketing includes every touch-point with your customer. Why? Because every touch-point leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell others about you. If you[…]

Collaborative Marketing at it’s best as year 2 of charity campaign goes live today

Last year, The Nurture Network helped award winning start-up and bespoke tailoring company A Suit That Fits launch their first national campaign A Suit for Success, with a resounding response. We received over 1000 donations – which helped the beneficiaries of our three partner homelessness charities to dress to impress for their job interviews; and we reached out[…]

Work together with your marketing and get results on a budget

The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration – the best kept secret of the entrepreneurial world.  Over 60% of start-ups and small businesses are working together to find new customers because it can be one of the most effective[…]

Are you using the Sharing Economy to grow your business?

The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark[…]

Customer service is social: 5 lessons from SMEs in the know

As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten – the company behind Play.com – 46% of shoppers in the UK under the age of 25 turn to social media to publicly air their customer[…]

How to reconnect your leadership team with your customer

Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the customer. This competitive mindset is laid out by inspiring writer[…]

How to create content so customers find you

The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business can be researched easily (see our article on managing your online reputation) but more importantly[…]