From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]
As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that over 80% of decision makers have a social presence, be[…]
For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]
There are businesses that we know, love and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more creative and budget effective solutions to make the world hear[…]
As a company founder, CEO or MD it is our job to mobilise our people behind a common goal – because single handed attempts will prevent your business from reaching it’s true potential. This means defining a vision that motivates them. Having a vision of what you want to achieve, and where you want to get to,[…]
Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on… Marketing includes every touch-point with your customer. Why? Because every touch-point leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell others about you. If you[…]
Last year, The Nurture Network helped award winning start-up and bespoke tailoring company A Suit That Fits launch their first national campaign A Suit for Success, with a resounding response. We received over 1000 donations – which helped the beneficiaries of our three partner homelessness charities to dress to impress for their job interviews; and we reached out[…]
The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration – the best kept secret of the entrepreneurial world. Over 60% of start-ups and small businesses are working together to find new customers because it can be one of the most effective[…]
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark[…]
As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten – the company behind Play.com – 46% of shoppers in the UK under the age of 25 turn to social media to publicly air their customer[…]
Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the customer. This competitive mindset is laid out by inspiring writer[…]
The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business can be researched easily (see our article on managing your online reputation) but more importantly[…]