Lessons from brands, agencies and start-ups on how to work together to unlock marketing-tech innovation – watch the panel at the Global Festival of Media in Rome
Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands – as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the power of the sharing economy to make their marketing budgets[…]
There are businesses that we know, love and work with that come up with some ingenious ideas to spread word of their business on a real budget. Rather than get down in the dumps about not having big advertising budgets, they come up with more creative and budget effective solutions to make the world hear[…]
Our sharing economy ethos is spreading, and this month the team at The Marketing Donut ran our article on Why it pays to make friends with other businesses, featuring great case studies from A Suit That Fits and ruby+diva. Read the full article here.
The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration – the best kept secret of the entrepreneurial world. Over 60% of start-ups and small businesses are working together to find new customers because it can be one of the most effective[…]
The rising trend labelled the Sharing Economy has, up to now, not really caught the attention of the masses, and yet it has embedded itself into our consumer lives in numerous ways. The trend wraps up all the platforms and ventures that enable the transfer of goods to be shared and exchanged, creating a stark[…]
As I have immersed myself in the world of entrepreneurs and start-ups, I have been overwhelmed by the amount of wisdom and skills in abundance, but also frustrated to hear some individuals’ stories of difficulty finding help and advice to get started. In many cases, this has made my helping people very easy- as I[…]