Let's welcome to our next Expert Expo Elise West, UX Director at Studio West - she seriously knows her stuff when it comes to UX - whether it's for apps, platforms or websites - and delivers this expertise with bucket loads of enthusiasm. Over to...
Continue ReadingShortcut: Get hold of the customer persona profiling template here Want to know why? Just read on...
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As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten - the company behind Play.com – 46% of shoppers in the UK under the age of...
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Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the...
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Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but...
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