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Nurture / Posts tagged "customer"
In The Startup Marketing blog

Expert expo: Elise West on UX for start-ups – when is the right time?

Let's welcome to our next Expert Expo Elise West, UX Director at Studio West - she seriously knows her stuff when it comes to UX - whether it's for apps, platforms or websites - and delivers this expertise with bucket loads of enthusiasm. Over to...

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In The Startup Marketing blog

How customer focused is your business?

Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on...

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In The Startup Marketing blog

Customer service is social: 5 lessons from SMEs in the know

As Amazon’s Jeff Bezos famously said, “your brand is what other people say about you when you’re not in the room”. According to recent research from online giant Rakuten - the company behind Play.com – 46% of shoppers in the UK under the age of...

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In The Startup Marketing blog

How to reconnect your leadership team with your customer

Leading a dynamic, entrepreneurial SME is often akin to the battle of David and Goliath. To win against the big fish you need to be clever and exploit their vulnerabilities; their tendency to become slow moving, tied up in decision-making hierarchies and distanced from the...

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In The Startup Marketing blog

The best start-ups solve a genuine 'pain' in consumers lives

Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but...

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Nurturing start-up ideas into scale-up businesses

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