Expert Expo: 5 Top Tips from Tamsin to improve your email open rate

Let’s kick off the post-summer phase with an Expert Expo from Tamsin Fox-Davies – email marketing extraordinaire  a superstar PR when it comes to self-promoting for your business. Over to Tamsin…

Whether your a business owner promoting your own business or a marketing person working on multiple brands – it’s such a disappointment if you send an email or a newsletter and it doesn’t get the attention you’d hoped for. At the end of the day, you work hard on the messages you send out. You want to make sure the response you get makes the emails worth your time and effort. […]

The Ultimate Blogger Outreach Guide

According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]

Write effective headlines and consumers will come

The subject line, headline and lead are the most important aspects to any email campaign. So how do you write better ones and build a memorable marketing strategy around them? While eight of 10 people will read your headline, about two of the 10 will open and read the story, according to Copyblogger.com. When it comes[…]