This weeks guest writer Tamsin Fox-Davies gives us her tips on improving your email open rate.
According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]
The subject line, headline and lead are the most important aspects to any email campaign. So how do you write better ones and build a memorable marketing strategy around them? While eight of 10 people will read your headline, about two of the 10 will open and read the story, according to Copyblogger.com. When it comes[…]