One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can...
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Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’ attention. Done right however, marketing will cover every touch point of your business from raising brand awareness (where advertising...
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The Nurture Network team are proud to be partnering with GrowthAccelerator – a new and unique service, brought to life by Grant Thornton for the Government’s Department for Business Innovation and Skills, to help accelerate fast-growing SMEs. Never before have the eyes of the nation been...
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In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands - one day being the hands on marketing manager day to day for a start-up, and the next leading the strategy from the...
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Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but...
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Part two of our series of articles for Entrepreneur Country is out now. Last time we dispelled a few myths and honed in on having the right mindset to achieve marketing success (see part 1 here). This time we've pulled together some guidelines for planning your marketing effectively -...
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This month we started a series of articles for Entrepreneur Country on marketing effectively to grow your business. The first in the series dispels a few myths and hones in on having the right marketing mindset to achieve marketing success. See the full article here....
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Long have online reviews peppered the decision making process of UK consumers – especially for big purchases – but when OpenLabel makes it to the UK (which it will) we will see a new dawn rise. We know that consumers are standing in shops looking on their...
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Alas, our final instalment from our trip to the Entrepreneur Country Forum this week. We have been sharing a few snippets and learnings from some of the speakers that stood out for us, read where it started here. Part 3. Paul Lindley, founder of Ella’s Kitchen and...
Continue ReadingPart 2. Jed Simmons, Director, Head of Original Programming at YouTube, and founder of Next New Networks, which was bought by Google in 2010. This is our second instalment from our trip to the Entrepreneur Country Forum this week. We are sharing a few snippets and learnings from...
Continue ReadingI had the privilege of spending the day with some of the UK’s most inspiring entrepreneurs today at Entrepreneur Country’s ‘Turbo Charge Your Business’ forum. Twice yearly, the EC forum is an absolute must in my diary as it presents a rare opportunity to meet...
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When faced with exciting ideas, new technologies, a limited budget or a struggling P&L, it is easy to become distracted and try every new idea that comes to mind to boost sales with your marketing. But in reality, this can lead to wasted resource, money...
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