A big thank you to those of you that have sent in marketing and startup related questions recently. I’ve thoroughly enjoyed researching the different areas and digging through my content archives to fill the newsletter. It feels like everyone has that Spring-clean feeling going on (perhaps driven by the big thaw), so good luck with[…]
I’m not a huge advocate of making resolutions – I prefer the idea of intentions, where there is room for error, reflection and learning with a view to getting to a better place or version in the end. I do however think January is a great time to do this. I’m verging on obsessive when[…]
Christmas can mean everything starts to get eerily quiet if you’re a B2B business OR if you’re a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we’re trying to define some[…]
We’ve been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers – so how do you get it right? Our first pick-a-mix piece below has some amazing examples from[…]
So how was summer for you? It can be a strange time when you run your own business. If you’re running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September[…]
Influencer marketing is becoming the next big thing and it is so important for brands to adopt but it’s all in the execution.
We all know how important creativity is so here are 5 tips to boost your creativity and get your mojo back.
For the last edition before a little break over summer I’ve launched into a biggie – conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results from that increased traffic. Hope these articles help you too.[…]
The May edition of the Bootstrap Broadcast has landed with a focus this month on community: Community can mean many things in business, but there’s one thing for sure… whether we’re talking about your facebook fans, insta-followers, or a community of members in your platform, they are one of your strongest assets. Your tribe is[…]
The April edition of the Bootstrap Broadcast has landed with a focus this month on differentiation and how to achieve it with branding, your proposition and your product. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes – inspired by questions from those I teach[…]
If you have launched a startup or are working within one and want to learn how to formulate your marketing strategy to grow it then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn a structured approach to planning your marketing, as[…]
As marketers we are looking for marginal gains all of the time – here our latest guest blogger Dipti share’s her top tips for driving traffic…