The April edition of the Bootstrap Broadcast has landed with a focus this month on differentiation and how to achieve it with branding, your proposition and your product. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes – inspired by questions from those I teach[…]
If you have launched a startup or are working within one and want to learn how to formulate your marketing strategy to grow it then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn a structured approach to planning your marketing, as[…]
As marketers we are looking for marginal gains all of the time – here our latest guest blogger Dipti share’s her top tips for driving traffic…
Welcome to the March edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at[…]
Let’s welcome to our next Expert Expo Elise West, UX Director at Studio West – she seriously knows her stuff when it comes to UX – whether it’s for apps, platforms or websites – and delivers this expertise with bucket loads of enthusiasm. Over to Elise… Between 70 and 90% of startups fail in the[…]
Welcome to the February edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve[…]
If you are working on a startup idea or are working up to a big launch and want to learn how to kick off with a bang then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn everything you need to know[…]
If you want to really get into the nitty-gritty and learn how to launch and grow your startup, or the business you work in, then this is the best option for you. This will be an action-packed 3 days where you will learn not just the marketing theory from blue-chip trained Christina, but also the[…]
In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to[…]
In this action-orientated 90 minute workshop, Christina will walk you through the key principles of effective marketing to launch a startup, and teach you how to start building your marketing action plan to go out and reach your first 1000 customers. It’s a great introduction to those new to marketing and those working on their own[…]
The Donut team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for Marketing Donut Does your small business need marketing automation? – Have a read here Six New Year’s resolutions to boost your social media productivity – Have a read here Four ways[…]
According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]