[Course] The 1 day marketing strategy masterclass with marketing strategy & tactics to grow a B2C start-up

If you have launched a startup or are working within one and want to learn how to formulate your marketing strategy to grow it then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn a structured approach to planning your marketing, as[…]

Expert expo: Elise West on UX for start-ups – when is the right time?

Let’s welcome to our next Expert Expo Elise West, UX Director at Studio West – she seriously knows her stuff when it comes to UX – whether it’s for apps, platforms or websites – and delivers this expertise with bucket loads of enthusiasm. Over to Elise… Between 70 and 90% of startups fail in the[…]

The Bootstrap Broadcast – February 2017

Welcome to the February edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve[…]

[Course] The 1 day startup launch masterclass – marketing & branding to plan, test & launch a start-up

If you are working on a startup idea or are working up to a big launch and want to learn how to kick off with a bang then join us for this intensive 1 day course. This will be a hands-on day where you and your fellow startups will learn everything you need to know[…]

[Course] The 3 day marketing bootcamp – everything you need to launch & grow a startup

If you want to really get into the nitty-gritty and learn how to launch and grow your startup, or the business you work in, then this is the best option for you. This will be an action-packed 3 days where you will learn not just the marketing theory from blue-chip trained Christina, but also the[…]

[Course] Intro to startup marketing – core principles in 90 minutes

In this action-orientated 90 minute workshop, Christina will walk you through the key principles of effective marketing to launch a startup, and teach you how to start building your marketing action plan to go out and reach your first 1000 customers. It’s a great introduction to those new to marketing and those working on their own[…]

The Marketing Donut Series: Marketing & branding advice for startups & entrepreneurs

The Donut team publish helpful content for business owners and entrepreneurs on a variety of business topics, but asked Christina to write a series for Marketing Donut Does your small business need marketing automation? – Have a read here Six New Year’s resolutions to boost your social media productivity – Have a read here Four ways[…]

The Ultimate Blogger Outreach Guide

According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]