I don’t know about you, but I am not seeing an improvement in the random stuff I receive in my inbox. So much for the GDPR clean up… I even received a completely unsolicited mass-mailed text message from someone I’ve never met today… #rude Anyway – regardless of how others have adjusted to the new[…]
It’s finally here. There’s just two weeks to go until the world as we know it will change…. Or rather that’s how GDPR feels sometimes, judging by some emails I’ve been receiving. Clearly the world wont end – but any business with an email list will need to make a few changes ahead of the 25th. If you[…]
A big thank you to those of you that have sent in marketing and startup related questions recently. I’ve thoroughly enjoyed researching the different areas and digging through my content archives to fill the newsletter. It feels like everyone has that Spring-clean feeling going on (perhaps driven by the big thaw), so good luck with[…]
I’m not a huge advocate of making resolutions – I prefer the idea of intentions, where there is room for error, reflection and learning with a view to getting to a better place or version in the end. I do however think January is a great time to do this. I’m verging on obsessive when[…]
Christmas can mean everything starts to get eerily quiet if you’re a B2B business OR if you’re a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we’re trying to define some[…]
We’ve been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers – so how do you get it right? Our first pick-a-mix piece below has some amazing examples from[…]
So how was summer for you? It can be a strange time when you run your own business. If you’re running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September[…]
Influencer marketing is becoming the next big thing and it is so important for brands to adopt but it’s all in the execution.
We all know how important creativity is so here are 5 tips to boost your creativity and get your mojo back.
For the last edition before a little break over summer I’ve launched into a biggie – conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results from that increased traffic. Hope these articles help you too.[…]
The May edition of the Bootstrap Broadcast has landed with a focus this month on community: Community can mean many things in business, but there’s one thing for sure… whether we’re talking about your facebook fans, insta-followers, or a community of members in your platform, they are one of your strongest assets. Your tribe is[…]
The April edition of the Bootstrap Broadcast has landed with a focus this month on differentiation and how to achieve it with branding, your proposition and your product. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes – inspired by questions from those I teach[…]