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Nurture / Posts tagged "media"
In The Startup Marketing blog

Quick Tips – 3 Social media marketing faux pas you might want to avoid

Over the past five years, social media has become a key component of marketing for all kinds of businesses. If your company doesn’t have a good social media presence in 2015, frankly, it may as well not exist. However, in their eagerness to be part...

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In The Startup Marketing blog

Become the media maestro for your business

Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our...

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In The Startup Marketing blog

Effective marketing campaigns begin with channel clarity

One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry:  Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can...

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