Quick Tips – 3 Social media marketing faux pas you might want to avoid

Over the past five years, social media has become a key component of marketing for all kinds of businesses. If your company doesn’t have a good social media presence in 2015, frankly, it may as well not exist. However, in their eagerness to be part of this digital revolution, some businesses don’t stop to learn[…]

Effective marketing campaigns begin with channel clarity

One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry:  Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can become unclear for business owners, which means I’m regularly asked[…]