Let’s welcome to our next Expert Expo Elise West, UX Director at Studio West – she seriously knows her stuff when it comes to UX – whether it’s for apps, platforms or websites – and delivers this expertise with bucket loads of enthusiasm. Over to Elise… Between 70 and 90% of startups fail in the[…]
To kick off our Expert Expo for 2017 we’ve been speaking to Amanda Ruiz – a superstar PR when it comes to self-promoting for your business. Over to Amanda… So, you have a fabulous service, brand or product that you and your family and friends love – but just why can’t you get the press[…]
From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you –[…]
With so many outlets for material on the web – and an emphasis on anonymity – it’s inevitable that you’ll receive bad press from time to time.
Working with The Nurture Network team, we get to work with some brilliant marketing experts who are specialists in their field. I’m always amazed by the top tips that they share so that’s what Expert Expo is all about. This time we have AJ who is a PR expert and also a business owner as[…]
For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]
Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our PR experts into the team – I do think business[…]
The way we consume media has dramatically changed in the last ten years: from smart phones to LinkedIn Today to Facebook and Twitter, we now all have information at our finger tips, instantaneously. This firstly means you and your business can be researched easily (see our article on managing your online reputation) but more importantly[…]
As leaders of ambitious SMEs you and your brand will be searched for online by potential customers, so it is vital that what they find helps secure a sale. Whether you are targeting a global or local audience, customers need to find the right information as easily as possible, and get a positive impression from[…]
One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can become unclear for business owners, which means I’m regularly asked[…]