Our Open Letter to the Telegraph landed today to coincide with International Women’s day. Two hundred business leaders, entrepreneurs, Members of Parliament and academics joined The Telegraph in calling on the Government to boost female entrepreneurship in Britain. Leveling the playing field will boost business for the whole country; this is not just about women,[…]
As part of the British Library’s annual conference Inspiring Entrepreneurs Christina was asked to share her advice on launching a startup, and this can be seen in the film. She was then part of a panel chaired by Emma Jones MBE to impart stories and tips for those in the audience.
The Guardian’s Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner’s expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here.
At the Global Festival of Media in Rome this year Christina also part of an illustrious expert panel debating the best way forwards for brands, agencies and startup tech to collaborate and unlock marketing innovation. It’s rife with challenges as the culture of three very different organisations — corporate brands, agencies and start-ups — clash when trying to unite[…]
With so many outlets for material on the web – and an emphasis on anonymity – it’s inevitable that you’ll receive bad press from time to time.
For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]
The Business Matters team publish helpful content for SME business owners on a variety of business topics, but asked Christina to write a mini series on marketing Effective marketing campaigns begin with channel clarity – Have a read The Marketing Mindset of High Growth Business Leaders – Have a read
On March 5th award winning start-up and bespoke tailoring company A Suit That Fits launched their first national campaign A Suit for Success, in conjunction with The Nurture Network and by collaborating with three homelessness charities. We kicked off the campaign with a national call to the men and women of Britain to donate their unwanted suits to help homeless people[…]
Like all budding entrepreneurs Christina spent a little time exploring advice and stories from others before she took the entrepreneurial leap to startup alone. One such event was the Stylist Network inspiration evening, and a year later Christina was interviewed as one of their success stories that got on with the starting! Read the piece[…]
Christina was interviewed by business journalist Emma Haslett for Management Today and their popular column My Week which explores all the different days experienced by different business owners and entrepreneurs. See the piece here.