Your marketing will only be successful if you think about your objectives first

We have the privilege of working with some of the most inspirational entrepreneurs and business founders every day. But since most of them are real ideas people there is often a 'creative conflict' as we work to keep focus on the objectives we agreed to...

Be creative with media to cut through the noise

Not long ago I wrote about how making people laugh can really cut through the media ‘noise’ out there – with great examples of brands like sofa.com being creative in both where they talk, and what they say. If you missed it – you can find...

Growing businesses with a marketing mindset – Founder of The Nurture network speaking at The British Library Business & IP Centre

Think an unfunded start-up can't do a national marketing campaign? Think again… This is Collaborative Marketing at it's best

Award winning start-up and bespoke tailoring company A Suit That Fits is launching their first national campaign A Suit for Success, by collaborating with three homelessness charities. It's a trailblazing Collaborative Marketing campaign. Yesterday we kicked off with a national call to the men and women of Britain to donate...

From start-up to strategic growth business – the marketing journey at A Suit That Fits

Last week Christina was presenting at the Fashion & Beauty Summit representing A Suit That Fits as Head of Marketing. She talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from £0 to £3million in 5 years...

The challenge with ‘great customer service’ is the people

The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses...

Cheering up potential consumers is a great way to spread your brand message

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the...

Think of marketing as everything that touches your customer

It is a common perception that 'marketing' is simply advertising - print adverts, TV adverts, competitions in magazines - all that pretty stuff. It is not surprising that this view is held, since even some of the people working in marketing, as marketing managers in...