For every piece of coverage appearing on the BBC or in the Financial Times, there are hundreds of smaller more niche opportunities out there that might actually prove more suitable at reaching your audience and this is who you want to focus on. As entrepreneurial business leaders you are perfectly positioned to drive the PR[…]
Christina’s most recent article on Branding and how to use it to grow your business has been published on the HSBC Knowledge Hub – you can read it here: Brands are a whole lot more than just a logo and packaging design. The most powerful brands mean something to people. This meaning leads to customers repeatedly[…]
Shortcut: Get hold of the customer persona profiling template here Want to know why? Just read on… Marketing includes every touch-point with your customer. Why? Because every touch-point leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell others about you. If you[…]
The biggest challenge for most new brands is lack of awareness but there is a clever way to reach more people: Marketing collaboration – the best kept secret of the entrepreneurial world. Over 60% of start-ups and small businesses are working together to find new customers because it can be one of the most effective[…]
The most powerful brands mean something to people; they have values and are emotionally attractive to their target audience. Whether you look at a social-tech start-up like Instagram, which sold to Facebook for $1bn aged just 18 months old, or at UK consumer brands like Ella’s Kitchen, which at six years old now has 14%[…]
Every start-up entrepreneur sets out, armed with flip chart and pens, on a mission to draw up the perfect business plan. This often starts with a grand vision, and is accompanied by the financials to get there. But what continually surprises me, is just how few businesses, big or small, consider the customer drivers that[…]
One of the biggest challenges facing any business attempting to use marketing to grow, is the fragmentation within the industry: Today’s consumer environment is multi-touch, continually evolving, and the industry has grown to reflect that. As a result, the role of each individual channel can become unclear for business owners, which means I’m regularly asked[…]
The Nurture Network team are proud to be partnering with GrowthAccelerator – a new and unique service, brought to life by Grant Thornton for the Government’s Department for Business Innovation and Skills, to help accelerate fast-growing SMEs. Never before have the eyes of the nation been so focussed on entrepreneurs. With the economic forecast remaining[…]
In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands – one day being the hands on marketing manager day to day for a start-up, and the next leading the strategy from the top in a growth business. But if that wasn’t satisfaction[…]