Content marketing is all the rage, but it isn’t as simple as bombarding your customers with content and then expecting them to hand over their hard-earned cash.
Churning out blog posts is a good way to generate lots of content that you can post on social media,
Anyone involved in social media should know the value of metrics, but what happens when you’re focused on the wrong ones?
According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than[…]
The Quick Tips this week are on social media listening; how useful it can be and how to respond if what you hear is positive or negative.
Over the past five years, social media has become a key component of marketing for all kinds of businesses. If your company doesn’t have a good social media presence in 2015, frankly, it may as well not exist. However, in their eagerness to be part of this digital revolution, some businesses don’t stop to learn[…]