10 quick principles for getting more out of your content strategy
With more formats to choose from and greater access to online resources than ever before, content marketing has come a long way in recent years....
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How to motivate your team with a vision they believe in
As a company founder, CEO or MD it is our job to mobilise our people behind a common goal - because single handed attempts will prevent your business from reaching it's true potential. This means defining a vision that motivates them. Having a vision of what you...
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The branding behaviours of high growth businesses
The most powerful brands mean something to people; they have values and are emotionally attractive to their target audience. Whether you look at a social-tech start-up like Instagram, which sold to Facebook for $1bn aged just 18 months old, or at UK consumer brands like...
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How to lay the foundations for a marketing strategy that works
Every start-up entrepreneur sets out, armed with flip chart and pens, on a mission to draw up the perfect business plan. This often starts with a grand vision, and is accompanied by the financials to get there. But what continually surprises me, is just how...
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The Marketing Mindset of High Growth Business Leaders
Marketing is often misconstrued as little more than advertising – lots of brands jumping up and down and shouting as they try to grab potential customers’ attention. Done right however, marketing will cover every touch point of your business from raising brand awareness (where advertising...
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The best start-ups solve a genuine 'pain' in consumers lives
Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but...
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Women are taking control of their own destiny
Many thought leaders make observations that we are seeing a shift away from the traditional career path to a freelance model. Largely recognised in the US it is only starting to emerge in the UK. It has been commonplace for creatives and developers to adopt...
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It’s true… the Nurture Network ‘light bulb moment’ did happen at one of Stylist’s networking events
Regulars of the blog will know I am a great advocate of the inspirational Stylist Business Networking events, and have attended them from the start. However, far fewer people will know that it was in fact one of these events that was the final catalyst...
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A bit of inspiration from the visionary Tom at Moma!
If you regularly pass through a London train station in a morning, you’d be hard pushed not to know who Moma! is as they champion their crusade to deliver great tasting natural healthy breakfast to the UK masses. Being a total breakfast fanatic I have...
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