The Bootstrap Broadcast – February 2017

Welcome to the February edition of the Bootstrap Broadcast – a newsletter packed full of resources, courses & events to grow startups of all sizes
Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of our own startup adventures. Here’s some of the resources included this month:
Two-minute tactic:
If you’ve got a campaign or seasonal event coming up, scan these cheeky tactics to fuel your social – read it here
Coffee-break content:
With everything from landing page optimization to campaign tactics this is a great one whenever you need inspiration
Pick-a-mix marketing:

  • [Product] Copywriting is an art-form and never more so than when your focus is conversion (when is it not?), Great guide from Klientboost here on how to write for higher conversion rates
  • [Social – facebook] The impact of your brand’s facebook page took a nose-dive when FB changed the newsfeed, but it IS still a valubale asset. This matter-of-fact blog has a few good ways to increase page fans
  • [Social – instagram] As the least ‘marketingy’ of all the channels, Instagram remains a bit of a dark art – but these 15 hidden Instagram hacks & features you need to know about include great tricks for novicies and experts alike.
  • [Email] For those of you launching a new brand, or testing an MVP OKdork’s How to get your first 100 email subscribers is a useful read
  • [PR] This one was a welcome reminder to us this month – 6 steps to getting free press for your startup is here
  • [Advertising] If I had a £1 for every time I’ve referenced this in the last month…. Facebook’s Ad Format guide as a [relatively] up-to-date explanation of the different formats and the image dimensions you need
  • [Sales] For the B2B’ers amongst you – how many times have you sent a ‘Just checking in’ email? (Even though you know it wont work). Here’s an alternative
  • [Startup story] A refreshingly raw look at product creation in the startup world – read Why making something customers want isn’t enough here 

Resources, course and events:

  • Not one resource but a whole page full of them! 300 free resources – Take a look
  • Snappa – unless you’re a Photoshop or Illustrator pro sorting images for social and content at speed can be a bit of a pain. Try Snappa instead
  • 1-day startup launch workshop – If you’re working on a startup idea or planning a big launch and want to learn how to kick off with a bang then join us for this intensive day – find out more here

Firestarter fix:

  • The Struggle by Ben Horowitz – reading this at the end of Jan was much needed! – FIX
  • Answer These Important Questions Before Fundraising FIX
  • 5 Tech Founders Predict 2017’s Biggest Technology Trends – FIX

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