The Bootstrap Broadcast – January 2017

The Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes
Every month I compile the best resources, courses and content I’ve found through the month – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of our own startup adventures. Here’s some of the resources included this month:
Two-minute tactic:
You might be missing a trick with your Facebook page… See if you have access to hidden invites here
Coffee-break content:
A rare and brilliantly honest view on getting the first 1000 customers from the Ask Tina team here
Pick-a-mix marketing:

  • [Strategy] The new year is a great time to reflect: Are you 100% clear on your target customer persona? Success of all your marketing activities stem from this – spend 30 minutes honing in on exactly who they are with this simple exercise
  • [Product] User onboarding will make or break your early conversion rate. This simple guide will get you thinking along the right track and get you started
  • [Pricing] Brilliantly detailed case-study based article on pricing, pricing page optimisation and churn-rate reduction – ideal for SaaS but insightfrul for all
  • [Social] New year new launch? I like to hear what others have tried to fuel campaign ideas – check out these 10 tactics on social to launch a new product
  • [Content] The new year usually brings an array of lists but in the ever-changing marketing world it is useful to check-in. There’s some useful new additions in this list of content tools for 2017 here
  • [Advertising] Those that have dabbled in facebook ads know it is a constantly changing beast to be continuously coaxed [more to follow] but if you’re starting out try this
  • [SEO] No follow vs Follow – this one simple article explains this important aspect of SEO, giving us all one less thing to be confused about
  • [Startup story] I am a great advocate of doing things that don’t scale in the early days to truly understand your customer and test tactics. The GrooveHQ team have written a great blog about their journey and the tactics they used

Resources, course and events:

  • Unsplash takes the headache out of content imagery by providing you with beautiful license-free images for free. Take a look
  • Buffer’s free social media resource kit – even if you’re a social pro you’ll still find useful templates in their handy downloadable pack here
  • 3-day startup marketing bootcamp where you’ll design your entire growth strategy in three days is planned for this quarter and there’s a few places left – find out more here

Firestarter fix:

  • 10 successful bootstrapped startups and how they did it – FIX
  • Innovation inspiration from Amazon and why they’re beating Apple – FIX
  • The European funding scene made a positive step change in 2016, a VC’s view – FIX

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