The Bootstrap Broadcast – May 2017

The May edition of the Bootstrap Broadcast has landed with a focus this month on community: Community can mean many things in business, but there’s one thing for sure… whether we’re talking about your facebook fans, insta-followers, or a community of members in your platform, they are one of your strongest assets. Your tribe is worth more than the sum of its parts: they are your greatest fans, your biggest advocates, your forgiving sympathizers, and for that we must nurture them. This month’s content is inspired by this.
The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes – inspired by questions from those I teach or work with, or from things we’ve encountered at the coal face of our own startup adventures. Here’s some of the resources included this month:
Two-minute tactic:
It’s so easy to forget your email signature yet it can be such an effective way to get people on board – get some inspiration here
Coffee-break content:
Everything you need to know to build an online community from scratch – have a read of the ‘ultimate guide’ here
Pick-a-mix marketing:

  • [Strategy] Those in your community are likely to be at a variety of activation stages in the sales funnelhere’s how to think about activating them to drive business
  • [Product] With one of our latest projects the infamous ‘pivot’ has been a big discussion of late. This was most useful. [FYI we did… it was scary… but it looks positive so far!]
  • [Social] How to keep you community in a facebook group active and engaged – trust Neil Patel’s wise words.
  • [Content] Content can play a key role in community building and engagement but you’ve got to do it without taking over the day-job! Here are 12 tactics to help
  • [SEO] Look, I admit… this one gets a bit techie – but stick with it to improve your SEO via your Robot files
  • [Startup story] At least a few of these 25 snippets from experts and entrepreneurs will get the old grey-matter going for what you could do to grow a vibrant online community

Resources, course and events:

  • Dead is the domination by Getty and iStock. There’s a whole world of stunning free photography out there (or here) now
  • London Tech Week – The Future of our Connected World panel discussion, June 15th 8.30am – 10.30am. I’ll be there! Take a look here
  • How to effectively build your confidence – a General Assembly event, May 22nd 6.30pm to 8.30pm. Take a look here

Firestarter fix:

  • Bootstrap for as long as you can – enough said… – FIX
  • How UK tech firms can silence predictions of Brexit doomFIX
  • Perspectives on Silicon Valley following “Storm Juicero” – FIX

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