June 19, 2018
The Bootstrap Broadcast – June 2018
I don't know about you, but I am not seeing an improvement in the random stuff I receive in my inbox. So much for the GDPR clean up...
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The start-up marketing blog
Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy
May 21, 2018
10 quick principles for getting more out of your content strategy
With more formats to choose from and greater access to online resources than ever before, content marketing has come a long way in recent years....
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May 9, 2018
The Bootstrap Broadcast – May 2018
It's finally here. There's just two weeks to go until the world as we know it will change...
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March 15, 2018
Top tips for getting the best from your content marketing
The world of content marketing has become a cut-throat one....
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March 9, 2018
The Bootstrap Broadcast – Mar 2018
A big thank you to those of you that have sent in marketing and startup related questions recently. I've thoroughly enjoyed researching the different areas and digging through my content archives to fill the newsletter. It feels like everyone has that Spring-clean feeling going on (perhaps driven by the big thaw), so good luck with your adventures. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes...
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February 27, 2018
Why sharing your own content on social media is a bad idea
Content marketing is all the rage, but it isn't as simple as bombarding your customers with content and then expecting them to hand over their hard-earned cash....
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February 23, 2018
The Bootstrap Broadcast – Jan 2018
I'm not a huge advocate of making resolutions - I prefer the idea of intentions, where there is room for error, reflection and learning with a view to getting to a better place or version in the end. I do however think January is a great time to do this. I'm verging on obsessive when it comes to getting some serious R&R over the festive period as it really does mean we can all come...
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January 10, 2018
Just starting out? Here's 8 social media marketing mistakes to avoid at all costs
Social media is a powerful tool for connecting with your customers and driving additional traffic,...
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November 30, 2017
The Bootstrap Broadcast – Nov 2017
Christmas can mean everything starts to get eerily quiet if you're a B2B business OR if you're a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we're trying to define some sense of structure in the chaos, so the theme this month is all around this so we can all make...
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