The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

Expert expo: AJ Sharp on How to generate your own PR

Working with The Nurture Network team, we get to work with some brilliant marketing experts who are specialists in their field. I'm always amazed by the top tips that they share so that's what Expert Expo is all about. This time we have AJ who is a PR expert and also a business owner as she founded her PR agency Sharp Relations in 2010. Sharp Relations is now an award-winning agency - specialising in food, drink, restaurant...

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Sharing your own content is a bad idea…

The end goal of marketing might be to make more money, but getting to that point takes time. That also means you can’t overload your potential customers with content exclusively from your blog or website. If you’re confident in the product or service you’re offering, then it’s about time you got more confident sharing other people’s content. It’s the best, if not the only way to build trust online and convert new customers. Think about your...

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Resolutions to add rocket fuel to your social media

Resolutions are all about setting new goals and starting new habits and as such we’ve been discussing how to be more efficient with social media – especially as it can sap time and energy if we’re not careful. After much discussion, we’ve come up with 6 top tips to help you “work smarter, not harder,” with your social media management in 2015. Automation is the ultimate time-saver You’re no doubt already well aware of tools like Buffer and...

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The 10 commandments for producing a successful event

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around - From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her tongue-in-cheek of the Ten-Event-Commandments Thou shalt… 1)    Close your eyes and think of Hollywood There is always a reason for an event: to celebrate, to engage, to raise awareness,...

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A day in the life of… an Event Producer

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around - From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her day-in-the-life of story...

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Collaborative Marketing and how it recently got all 'Friendly'

Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands - as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the power of the sharing economy to make their marketing budgets stretch too, and recently Warner Brothers did a great job with CafePod. Collaborative Marketing is not another marketing channel or tactic....

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