The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

Sharing your own content is a bad idea…

The end goal of marketing might be to make more money, but getting to that point takes time. That also means you can’t overload your potential customers with content exclusively from your blog or website. If you’re confident in the product or service you’re offering, then it’s about time you got more confident sharing other people’s content. It’s the best, if not the only way to build trust online and convert new customers. Think about your...

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The Vodafone Series: Marketing and branding advice for business owners on Your Ready Business

The Vodafone team developed inspirational knowledge hub Your Ready Business to provide help and advice to business owners of all sizes. As part of this, Christina developed a series of articles on marketing and branding - diving into everything from shoestring-budget marketing ideas to productivity fixes.   6 Top Tips to increase your social media productivity and stop it taking over your life - Have a read here 4 ways to act small and instil an entrepreneurial...

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Resolutions to add rocket fuel to your social media

Resolutions are all about setting new goals and starting new habits and as such we’ve been discussing how to be more efficient with social media – especially as it can sap time and energy if we’re not careful. After much discussion, we’ve come up with 6 top tips to help you “work smarter, not harder,” with your social media management in 2015. Automation is the ultimate time-saver You’re no doubt already well aware of tools like Buffer and...

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The 10 commandments for producing a successful event

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around - From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her tongue-in-cheek of the Ten-Event-Commandments Thou shalt… 1)    Close your eyes and think of Hollywood There is always a reason for an event: to celebrate, to engage, to raise awareness,...

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A day in the life of… an Event Producer

Nadia Moussa is a freelance event producer and Director of D4 Productions in London and one of The Nurture Network’s fabulous marketing associates. She has created and produced events for some of the biggest brand names around - From Wimbledon to McDonald’s, Formula1 to TK Maxx. Here is her day-in-the-life of story...

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Collaborative Marketing and how it recently got all 'Friendly'

Collaborative marketing has long been the best kept secret of start-up and entrepreneurial brands - as it is a super way to reach new customers when budgets are tight (or none existent!). But we are increasingly seeing big brands look at how to use the power of the sharing economy to make their marketing budgets stretch too, and recently Warner Brothers did a great job with CafePod. Collaborative Marketing is not another marketing channel or tactic....

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7 tips for leveraging social media B2B

As a growth B2B company, social media provides a window into the conversations and thoughts of your clients, their clients, your competitors, influencers within your industry and most importantly an opportunity to take a lead in the conversations that shape sales decisions. Forrester estimate that over 80% of decision makers have a social presence, be it Twitter, a blog or LinkedIn - so not participating in the wider discussion means you are missing out on...

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7 ways to use your brand to accelerate your business – part 2

Last week, I released part 1 of this little two part series on the topic of branding. More specifically - how can you build a brand that means something and has the power to drive your ambitious business? It’s a big question – even for an article in two parts - but I do hope that here I can get you started on the right track. Part 1 can be found here, and read on...

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