The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The Nurture Network partners with GrowthAccelerator to help accelerate high-growth potential businesses

The Nurture Network team are proud to be partnering with GrowthAccelerator – a new and unique service, brought to life by Grant Thornton for the Government’s Department for Business Innovation and Skills, to help accelerate fast-growing SMEs. Never before have the eyes of the nation been so focussed on entrepreneurs. With the economic forecast remaining flat and unemployment stubbornly high the UK is reliant upon the small and medium sized businesses to grow the economy. The...

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Your marketing will only be successful if you think about your objectives first

We have the privilege of working with some of the most inspirational entrepreneurs and business founders every day. But since most of them are real ideas people there is often a 'creative conflict' as we work to keep focus on the objectives we agreed to deliver the business growth plan. By ruthlessly focusing on objectives, we can sometimes feel like the ones spoiling all the fun (fun and flexibility are after all cornerstones of having your...

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Be creative with media to cut through the noise

Not long ago I wrote about how making people laugh can really cut through the media ‘noise’ out there – with great examples of brands like sofa.com being creative in both where they talk, and what they say. If you missed it – you can find the full article here. Building on the idea of creative use of space I was then sent this image of a US BMW ad – which shows creative use of media buying. Whether...

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Short-listed for the Retail Week Marketing Team awards

In our roles as associates at The Nurture Network we have the fortune of working with many ambitious and exciting new brands - one day being the hands on marketing manager day to day for a start-up, and the next leading the strategy from the top in a growth business. But if that wasn't satisfaction enough, we have now been short listed for the Retail Week Marketing Team awards with our A Suit That Fits team. For...

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The best start-ups solve a genuine 'pain' in consumers lives

Whether setting out to find a start-up idea, or refining and developing an existing one, the most important thing is to create the strongest foundations possible by being genuinely different, and by building a brand: To thrive in business you have to be different – but that doesn’t mean you need to create the next Innocent drinks. Instead, look at the marketplace you want to enter and identify the weaknesses for the consumer in that marketplace. Then...

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Think an unfunded start-up can't do a national marketing campaign? Think again… This is Collaborative Marketing at it's best

Award winning start-up and bespoke tailoring company A Suit That Fits is launching their first national campaign A Suit for Success, by collaborating with three homelessness charities. It's a trailblazing Collaborative Marketing campaign. Yesterday we kicked off with a national call to the men and women of Britain to donate their unwanted suits to help homeless people dress for success at their job interviews. Today we are doing a photo call with Eddie Jordan and David Coulthard - both of whom are...

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