The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

From start-up to strategic growth business – the marketing journey at A Suit That Fits

Last week Christina was presenting at the Fashion & Beauty Summit representing A Suit That Fits as Head of Marketing. She talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from £0 to £3million in 5 years with very little marketing budget. Then went on to talk through a series of key changes made to shift the business from a start-up mindset to an entrepreneurial growth-business mindset...

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Set your new business up for success from the start with 5 top legal tips from David Willbe

The Entrepreneur Country Forum agenda is always packed with inspirational speakers who have personal start-up stories to share. Interspersed with that, is usually a few speakers offering advice on funding, finance, law – but none have been so clear cut as that by David Willbe from law firm Crowell and Moring. When it comes to talking legal matters most entrepreneurs start to develop a slight nervous twitch. In the midst of launching a start-up, legal contracts,...

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The dawn of a new era in product transparency and customer reviews…

Long have online reviews peppered the decision making process of UK consumers – especially for big purchases – but when OpenLabel makes it to the UK (which it will) we will see a new dawn rise. We know that consumers are standing in shops looking on their mobiles checking out comparative prices of the goods they are considering buying; we know online-reviews are now instrumental in the purchase process of many people. Now in the US, by...

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Learning from the best at Entrepreneur Country – part 3

Alas, our final instalment from our trip to the Entrepreneur Country Forum this week.  We have been sharing a few snippets and learnings from some of the speakers that stood out for us, read where it started here. Part 3. Paul Lindley, founder of Ella’s Kitchen and dad of Ella This one is particularly close to my heart, since back in mid 2010 I saw Paul speak for the first time, making him one of the many inspirations,...

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Learning from the best at Entrepreneur Country – part 2

Part 2. Jed Simmons, Director, Head of Original Programming at YouTube, and founder of Next New Networks, which was bought by Google in 2010. This is our second instalment from our trip to the Entrepreneur Country Forum this week. We are sharing a few snippets and learnings from some of the speakers that stood out for us, read part 1 here. Jed started by saying that he wanted to share a list of things he wished he’d known when...

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Learning from the best at Entrepreneur Country – part 1

I had the privilege of spending the day with some of the UK’s most inspiring entrepreneurs today at Entrepreneur Country’s ‘Turbo Charge Your Business’ forum. Twice yearly, the EC forum is an absolute must in my diary as it presents a rare opportunity to meet business owners with big visions and great drive, at the same time as listening to inspiring speakers. The perfect combination to get the all-important space to spark further ideas to...

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The impact of setting an objective…

When faced with exciting ideas, new technologies, a limited budget or a struggling P&L, it is easy to become distracted and try every new idea that comes to mind to boost sales with your marketing. But in reality, this can lead to wasted resource, money and sometimes disappointing results because that activity may never have been suited for what you wanted to achieve. Decide what it is that you want to achieve, before you do...

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The challenge with ‘great customer service’ is the people

The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses when it comes to outstanding customer service: Type 1. Big businesses that have built their USP, or defined their brand, as having great customer service. Examples might be Zappos, Amazon, Apple, Virgin...

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Want to know how to kick start a family business? Ask Barry…

…or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall - makers of ciders, vinegars and fruit juices. Founded in 1728, Aspall has been handed down through 8 generations of the Chevallier family, but when Barry and his brother Henry took over from their father in 1993 they were faced with some major challenges and...

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