The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

Cheering up potential consumers is a great way to spread your brand message

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the budgets to do the job. Reaching your target consumer is no easy task when the average person is exposed to 5000 brand messages every day, but there are creative ways to...

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Women are taking control of their own destiny

Many thought leaders make observations that we are seeing a shift away from the traditional career path to a freelance model. Largely recognised in the US it is only starting to emerge in the UK. It has been commonplace for creatives and developers to adopt this model in the UK, but now I am seeing professions previously tied to PAYE emerging with a freelance model of their own. Those who study Gen Y will profess that...

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Groupon can be great for start-ups but use it carefully

It pained me to see the article in the Metro this morning about the near-bankrupt situation Rachel Brown of Need a Cake got into, but small businesses getting burned is a common occurrence, and it frustrates me  as there really is no need for it with proper planning. Rachel “only expected to get a few hundred orders” but instead got thousands. On the face of it, this looks great – but of course if this is...

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Start-ups will fuel the UK economy

We had a very busy Global Entrepreneur Week, with me mentoring as a marketing expert on Wednesday, as well as attending numerous inspiring events throughout the week. We had a GEW keynote introduction from Baroness Wilcox, Parliamentary Under-Secretary for Business, Innovation and Skills; I saw Jo Malone speak at the Good Web Awards, and was inspired by speaker William Kendall at Platform who famously turned around both New Covent Garden Soup and Green & Blacks to deliver...

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In celebration of the Women in Business day… here are some of the women that have inspired me

As part of Global Entrepreneur Week I am supporting the British Library Business & IP Centre and taking part in their Speed Mentoring event, being one of the mentors on the Women in Business day. As the event approaches I have been thinking about some of the women that have influenced and inspired me through my marketing career and in my business. Whilst it is perhaps a little self indulgent, I think it is worth...

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Think of marketing as everything that touches your customer

It is a common perception that 'marketing' is simply advertising - print adverts, TV adverts, competitions in magazines - all that pretty stuff. It is not surprising that this view is held, since even some of the people working in marketing, as marketing managers in fact, have roles wholly dedicated to this side of the discipline. Of course all of these things ARE marketing, however, I subscribe to a different point of view, one that is...

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It’s true… the Nurture Network ‘light bulb moment’ did happen at one of Stylist’s networking events

Regulars of the blog will know I am a great advocate of the inspirational Stylist Business Networking events, and have attended them from the start. However, far fewer people will know that it was in fact one of these events that was the final catalyst to launch the Nurture Network. It feels like just a few weeks ago that I was sipping some bubbly with Amy Grier of Stylist, discussing this and now the story...

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Join us for Global Entrepreneur Week at the Business & IP Centre

Happening in 104 countries, with over 40,000 events, you can be one of the 10 million people involved in celebrating enterprise and entrepreneurism during Global Entrepreneur Week next month (14th-20th Nov). Whether you are a budding entrepreneur looking to connect with others, or an established business owner able to share your learnings, this week is an opportunity to celebrate and accelerate entrepreneurial ventures. During the week, GEW supporters will be hosting events to support and inspire budding...

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Become a media maestro for your business

Driving awareness is a key challenge for any start-up, and a major part of what I do with the businesses I work with. As a budget-efficient channel, PR is often called upon to help achieve this objective – and whilst we will often call our PR experts into the team – I do think business owners can do much themselves, particularly in B2B or service businesses. A recent Business & IP Centre event focused on...

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