The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The challenge with ‘great customer service’ is the people

The phrase ‘outstanding customer service’ has been bandied around for decades – but as the recession makes the majority turn to trusted brands and value outstanding service over ‘cheap’ perceived value, the focus is really building now. In my view, there are two types of businesses when it comes to outstanding customer service: Type 1. Big businesses that have built their USP, or defined their brand, as having great customer service. Examples might be Zappos, Amazon, Apple, Virgin...

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Want to know how to kick start a family business? Ask Barry…

…or us for marketing it course, but for the purposes of this blog, we have the inside line from the man who has done it for his heritage family business, Aspall - makers of ciders, vinegars and fruit juices. Founded in 1728, Aspall has been handed down through 8 generations of the Chevallier family, but when Barry and his brother Henry took over from their father in 1993 they were faced with some major challenges and...

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Cheering up potential consumers is a great way to spread your brand message

The biggest challenge for any start-up or growth business is to build awareness – you need to make more people aware of your great brand. The same challenge applies even to the biggest brands of the world when they are launching new products but inevitably they usually have the budgets to do the job. Reaching your target consumer is no easy task when the average person is exposed to 5000 brand messages every day, but there are creative ways to...

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Women are taking control of their own destiny

Many thought leaders make observations that we are seeing a shift away from the traditional career path to a freelance model. Largely recognised in the US it is only starting to emerge in the UK. It has been commonplace for creatives and developers to adopt this model in the UK, but now I am seeing professions previously tied to PAYE emerging with a freelance model of their own. Those who study Gen Y will profess that...

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Groupon can be great for start-ups but use it carefully

It pained me to see the article in the Metro this morning about the near-bankrupt situation Rachel Brown of Need a Cake got into, but small businesses getting burned is a common occurrence, and it frustrates me  as there really is no need for it with proper planning. Rachel “only expected to get a few hundred orders” but instead got thousands. On the face of it, this looks great – but of course if this is...

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Start-ups will fuel the UK economy

We had a very busy Global Entrepreneur Week, with me mentoring as a marketing expert on Wednesday, as well as attending numerous inspiring events throughout the week. We had a GEW keynote introduction from Baroness Wilcox, Parliamentary Under-Secretary for Business, Innovation and Skills; I saw Jo Malone speak at the Good Web Awards, and was inspired by speaker William Kendall at Platform who famously turned around both New Covent Garden Soup and Green & Blacks to deliver...

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In celebration of the Women in Business day… here are some of the women that have inspired me

As part of Global Entrepreneur Week I am supporting the British Library Business & IP Centre and taking part in their Speed Mentoring event, being one of the mentors on the Women in Business day. As the event approaches I have been thinking about some of the women that have influenced and inspired me through my marketing career and in my business. Whilst it is perhaps a little self indulgent, I think it is worth...

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Think of marketing as everything that touches your customer

It is a common perception that 'marketing' is simply advertising - print adverts, TV adverts, competitions in magazines - all that pretty stuff. It is not surprising that this view is held, since even some of the people working in marketing, as marketing managers in fact, have roles wholly dedicated to this side of the discipline. Of course all of these things ARE marketing, however, I subscribe to a different point of view, one that is...

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It’s true… the Nurture Network ‘light bulb moment’ did happen at one of Stylist’s networking events

Regulars of the blog will know I am a great advocate of the inspirational Stylist Business Networking events, and have attended them from the start. However, far fewer people will know that it was in fact one of these events that was the final catalyst to launch the Nurture Network. It feels like just a few weeks ago that I was sipping some bubbly with Amy Grier of Stylist, discussing this and now the story...

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