The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

All those budding entrepreneurs out there – you don’t need a big idea, your drive is as good a start as any

If you ever have the opportunity to see serial entrepreneur Sara Murray speak she will champion the view that you do not need a big idea to be an entrepreneur – you just need the drive. Yet many people who speak to me say they are waiting for their big idea to start their entrepreneurial journey. So by way of inspiration, here are a few businesses that started out by being entrepreneurial before being entrepreneurs…  The...

Continue Reading

Create a social mission to drive your brand

I have had the pleasure of running a lot of marketing campaigns – some with enormous budgets where we created what my lovely creative agency colleagues would call an ‘integrated campaign’ with TV, Cinema, PR, digital and experiential all singing the same integrated message. Now I tend to work much more ruthlessly to drive tangible sales results from every £1 spent. But never have I been so impressed with the results of a campaign, than a...

Continue Reading

Be clear about the difference between business ideas versus business models

Last week I went to support the Escape the City team at their latest event. If you are reading this, and dream of leaving your big corporate job, but have not  yet worked out what that jump should be, I would suggest having a look at what Rob and Dom are doing. You will find weird and wonderful jobs, worldly adventures and expeditions to whet your appetite. They have big plans for this year – but check...

Continue Reading

how do you deal with the doubting days?

So you have spent many months thinking about ‘your idea’; you are half way towards having an up-and-running company; it is hard – your brain literally never switches off – but your personal energy keeps you going. You have a feeling in the pit of your stomach that this is ‘worth doing’… that it will work. So what of those doubting days? Every person I have ever met that has set up their own business or...

Continue Reading

Is there a ‘type’ of person that is entrepreneurial and creates start-ups?

In established businesses we find defined processes, systems and cultures: Consider the way in which an established business manages payments and invoices – I for one used to just raise a ‘PO’ and everything else just happened! Contemplate how performance is managed in an established business – whether the key measurement is profit, volume or service is pre-defined by the business model. And how people interact will have a set form – with a precedent...

Continue Reading

2011 is the year

I don’t know about anyone else, but I feel that there is a fervent murmur of revolution around. I am sure many would say that it is already happening – either way the time is now for entrepreneurs and start-ups. Last week I was a ‘distinguished guest’ [I’m not sure I make the grade?!] at the Commonwealth Foundation lecture – where Sonia Gandhi spoke of ‘Women as Agent of Change’, within social, political and economic circles....

Continue Reading

The power of your network

Everyone tells you that networking is the most important thing in business – and I think we all go on a personal journey discovering just how true it is. On that personal journey, you might convince yourself that people ‘wont remember you’; or ‘wont be interested in helping you’; or indeed that you ‘don’t know anyone that will be able to help you’. None of these statements apply! I tentatively wrote a ‘cold’ email to someone...

Continue Reading

A room full of amazing women

What an inspiring evening! Last night celebrated the third Stylist Magazine networking event for aspiring entrepreneurs, and once again the room was full of beautiful, fascinating and visionary women sipping champagne. Business world watch out! The speakers for the evening, hosted by acting editor Susan Riley, were Chrissie Charlton, print press designer who co-founder Harrington & Squires; Claire Martinsen, the brains behind ‘posh pop’  Breckland Orchard; the internationally-acclaimed designer Donna Wilson; and Emma Goss-Custard who has...

Continue Reading

Hello world!

Well, hello world. I know that’s a little clichéd since our friends at wordpress help us out with that one – but it is rather apt: This is my first blog just as I set out into the big scary world and launch a business. I have been looking after businesses for over 10 years… big businesses… but this time I don’t have a cushion of my big blue chip corporate world. Now it’s all...

Continue Reading