The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The Bootstrap Broadcast – Nov 2017

Christmas can mean everything starts to get eerily quiet if you're a B2B business OR if you're a product-based B2C business it can be the extreme opposite and represent one of the most lucrative sales period of your year! With our little gift-finding project UnderWraps it feels a bit like a run-away train and we're trying to define some sense of structure in the chaos, so the theme this month is all around this so we can all make...

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The Bootstrap Broadcast – Oct 2017

We've been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers - so how do you get it right? Our first pick-a-mix piece below has some amazing examples from new brands we all know.  In the meantime, be sure to dive into the Two-Minute Tactic this month to keep...

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The Bootstrap Broadcast – Sept 2017

So how was summer for you? It can be a strange time when you run your own business. If you're running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September and our sales-focused Coffee-Break content might help, I hope. By contrast, this summer has been strangely different: starting at UCL and designing my...

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