The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The Bootstrap Broadcast – Oct 2017

We've been working with several startups this month on branding and building that sense of meaning from the very start. A brand story can help you convincingly sell into the press, inspire your team and inspire customers - so how do you get it right? Our first pick-a-mix piece below has some amazing examples from new brands we all know.  In the meantime, be sure to dive into the Two-Minute Tactic this month to keep...

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The Bootstrap Broadcast – Sept 2017

So how was summer for you? It can be a strange time when you run your own business. If you're running a B2B business in my experience it can become an exercise in holding your nerve, as clients go away and timelines slip beyond recognition; but be assured it all picks up again in September and our sales-focused Coffee-Break content might help, I hope. By contrast, this summer has been strangely different: starting at UCL and designing my...

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The Bootstrap Broadcast – June 2017

For the last edition before a little break over summer I've launched into a biggie - conversion. We spend so much time looking at acquisition and driving traffic for our startups, but there is much to be gained from making changes to optimise the results from that increased traffic. Hope these articles help you too. The newsletter is always [I hope!] packed full of resources, courses & events to grow startups of all sizes - inspired...

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